We are selling our 2018-founded e-commerce love brand "Esprevo." The brand combines premium products (pizza stone, pizza peel, dough box, etc.) for making pizza with essential ingredients and an extensive content platform. This results in pizza bundles that include everything needed to make authentic Neapolitan stone oven pizza at home—a booming trend with consistent growth.
Why Esprevo?
- 500+ highly positive Amazon reviews
- 475,000 clicks in 16 months | Top-tier SEO performance with Top 3 rankings for major keywords like "make your own pizza," "best pizza dough," and more
- Robust logistics infrastructure | 1 import warehouse and 2 fulfillment warehouses (Billbee setup with automated stock-sync) for FBA, FBM, and shop sales
- Strong relationships with ingredient wholesalers | Long payment terms, access to trending premium ingredients directly from Italy, and connections to pizza chefs and pizzerias across Germany
- 2,000+ active email subscribers passionate about pizza
- Unique brand asset: Premium cookbook | Exclusive rights to a 160+ page, high-quality cookbook with expert knowledge and stunning visuals
Why has the business been running at a deficit?
In recent years, the business faced challenges due to excess inventory from 2021 and soaring logistics costs (6x container costs due to pandemic-related port closures). Additionally, external financing strained the budget as the founders miscalculated inventory demand. However, these issues have now been resolved, creating a solid foundation for a profitable future.
Why are we selling?
The two founders have shifted to consulting on large-scale projects and lack the capacity to further develop the brand. Built with immense passion over six years, the project is ready to reach its full potential under new ownership.
We have prepared a comprehensive presentation with all details, including financials, growth opportunities, and additional information.
Get in touch, and let’s discuss the details!
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