The company has focused its brand on "Home Living & Bathroom," exclusively distributing these products through Amazon. The product is self-developed and protected by trademark registrations with DPMA, EUIPO, and WIPO since 2021.
Brand History:
Established in 2021, the brand has been actively promoted and protected.
Supply Chain:
Manufacturing and assembly are carried out in China with direct communication with suppliers. The company has a longstanding relationship with these suppliers. The entire process is managed externally, eliminating the need for office or warehouse space. The streamlined structure enables scalable growth.
Marketing Channels:
The brand has been exclusively promoted on Amazon.
Financial Overview:
- Revenue (June 2021 - End 2021): €64,977
- Margin (June 2021 - End 2021): 1.39%
- Revenue (2022): €111,250
- Margin (2022): 8.09%
- Revenue (2023): €139,153
- Margin (2023): 4.95%
- Reviews: 489
- Average Rating: 4.6
Operations and Structure:
The company is managed by the owner (1 hour per week) and a freelance advertiser (approximately 10-15 hours per month).
Reason for Sale:
Founding a new company in March 2023 led to reduced focus on the Amazon business. The seller now wishes to devote all energies to the new venture.
Potential:
The products have only been sold on Amazon to date, presenting opportunities for expansion into other marketing channels, such as an independent online store. Additionally, the business has solely operated in the German market, indicating further potential for growth on other platforms.
Deal Structure:
An asset deal is proposed, with the founder offering support for a smooth transition. Included assets:
- Amazon store with onboarding assistance
- Marketing materials for the entire product portfolio
- Trademarks registered with DPMA, WIPO, and EUIPO
- Access and introductions to suppliers and freelancers
Established processes offer scalability and room for optimization. For further inquiries, please contact directly via the contact form.
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