Hula-Hoop niche website with its own physical product & video course

The Niche Website and Trademark Spinly are for Sale

The site specializes in the Hula-Hoop niche and was built in conjunction with a registered trademark in Germany. The first physical product, the Spinly Hula Hoop, is already being sold on Amazon. The sale includes the website with the online shop at www.spinly.de and a complete Hula-Hoop training video course, including a workout plan.

About the Brand

The Spinly brand is registered for sports goods, sports equipment, fitness devices, gym equipment, and fitness hoops, and it is already listed in the DPMA trademark register.

The brand offers excellent opportunities for developing a fitness product range for online and/or offline sales (e-commerce, marketplaces, Amazon FBA, retail, wholesale).

The buyer can step into an already running business, as the first product is already produced and being sold. Additional products can be added over time.

The brand includes a logo and a logo manual with guidelines for applying the graphic style across different media.

The Website

The brand includes the website www.spinly.de, where visitors can currently purchase Spinly Hula Hoops and the Hula-Hoop video course. Customers are directed to Amazon from the website to buy the hoops, while the online course can be purchased directly on the site.

The website is built with WordPress/WooCommerce, making maintenance and design straightforward for the owner. Any WordPress web designer can be hired for further development.

Currently, the hoops are sold and fulfilled through Amazon, but there is the option to link the Amazon FBA stock directly with the online store, allowing the hoops to be sold directly through the shop and automating the entire sales process.

Payments on the website are processed via PayPal or credit card (Stripe). Invoicing is also fully automated through the shop system, making the entire sales process hands-free. As the operator, you can fully focus on marketing (PPC, SEO, social media, and partnerships).

The Online Course "Hula Hoop Training"

The website also includes a complete video course, "How to Learn Hula Hooping Properly," with a members area. The target audience is Hula Hoop beginners and advanced users.

The video course has 17 lessons, created in collaboration with the Hula Hoop icon "Lisa Looping." The lessons cover the basics of Hula Hoop training, advanced tricks, and a training plan.

After purchasing the course or the combo of Hula Hoop + online course, the buyer is automatically registered in the members area and can immediately access the training, requiring no manual effort.

The website is connected to our mailing system. With customer consent, you can send mailings and promote additional products.

The Pilot Product: Spinly Hula Hoop

The first product developed under the Spinly brand is the Spinly Hula Hoop, suitable for adults and perfectly complementing the video course.

The hoop is produced by the manufacturer under the Spinly brand with custom packaging. It is fillable, allowing users to add rice, peas, or steel balls to increase the weight, making the workout more intense.

The hoop was selected for its high-quality materials and appealing design. The foam is very comfortable, with a 3D texture that enhances the look and feel.

The high-quality metal core ensures good stability and durability. The chosen color combination of purple and grey is trendy yet subtle, making it suitable for training in any setting.

The product includes a registration card that invites buyers to register on the website and unlock the basic video course. This helps build your own mailing list, which can be used to promote future products.

We will provide the contact details for the manufacturer, along with all product specifications, calculations, and inventory information. An initial stock of 50 units is included, with the products already cleared through customs and available at a warehouse in Hamburg.

Amazon Product Page

The product is already listed on Amazon, and the product page is optimized for sales. The page features sales-enhancing graphics and copy, and a solid base of reviews has been established.

Thanks to the registered trademark, you, as the operator, can take advantage of advanced marketing opportunities and tools that are only available to brand owners on Amazon. These benefits can be applied immediately to other products as well.

Summary – Project Scope

The following assets are included in the project:

- Registered trademark Spinly (registered with the DPMA for sports goods, sports equipment, fitness devices, gym equipment, and fitness hoops; excluding indoor cycling products)
- Logo and logo manual
- Domains spinly.de and spinly.eu
- Website www.spinly.de, including the online shop, all graphics, and SEO-optimized content
- Hula Hoop Training video course with 17 lessons
- Members area with video course
- Pilot product: 50 units of Spinly Hula Hoops in stock
- Amazon product page – we can assist with connecting this to your Amazon seller account

Reason for Selling the Project

The Spinly brand was created with the intention of expanding a product line of sports goods. However, due to managing other e-commerce brands simultaneously, the work on Spinly was not continued for time reasons. The project now requires a new owner who can devote the necessary attention to the brand.

Who is This Project Suitable For?

- Entrepreneurs seeking a fitness brand focused on a female target audience
- Info-marketers looking to build a niche business

The website has initial seed content and already ranks for a number of keywords. These keyword positions can and should be boosted through link building and content creation.

Serious buyers will be provided with all the details, including calculations, in an online meeting. Please contact us if you're interested in further information.