Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 43.406,00 | 17.000,00 |
Description
Our range includes cat caves in 11 different colors, all lovingly handcrafted in Nepal and imported by us into Germany. The cat caves are available in two attractive shapes: “Round” and “Round with Tip”. Each cave is delivered to the customer with a small wool mouse, perfect for the cat to play with. These wool mice can also be purchased separately in the online shop in a 4-pack.
Due to my new executive position in a corporation, from the end of 2022 I had increasingly less time to actively run the online shop. Therefore, I decided to stop sales in September 2023 to focus fully on my role as an executive. Additionally, in autumn 2023, the fulfillment center handling my cat caves ceased operations, and at the same time, I was renovating a condominium. I had also been running KDP for years, where Amazon handles all customer contact. For the cat shop, all customer inquiries went through me, which can be overwhelming in the evenings when working 40–45 hours a week. Considering all the above, I had to decide what to continue with — and it became clear that the corporate position was the right path.
I invested a lot of time, money, and effort into the shop, which more than a year ago was estimated to be worth €50,000 to €100,000.
Revenue from March 2022 to September 2023 amounts to €43,405.
The current asking price for the Shopify online shop, including inventory, is €7,000.
The inventory alone has a value of approx. €16,000 based on production and import costs.
Additionally, expect around €700–€1,000 for pickup/transport costs to move the pallets of cat caves to your own warehouse.
Thus, total costs including purchase and transport are <= €8,000.
The sale package includes:
* The online shop KittyFilz
* 750 handmade cat caves in a private warehouse in Germany (labeled with the "KittyFilz" logo; production and import costs approx. €16,000)
* 120 felt mice in 4-packs (cat toys)
Inventory details:
* Cat cave - Light gray striped: 150
* Cat cave - Night gray: 160
* Cat cave - Beige: 83
* Cat cave - Gray with tip: 62
* Cat cave - Orange with tip: 94
* Cat cave - Lime green: 17
* Cat cave - Orange: 14
* Cat cave - Pastel brown striped: 67
* Cat cave - Rose: 23
* Cat cave - Rainbow: 40
* Cat cave - Sun yellow: 40
* Felt mouse 4-pack (cat toy): 120
Additionally, you receive:
* The trademark registration of the word mark "KittyFilz" (since March 2023)
* Investments in website optimization and programming of approx. €2,000
* Google search engine optimization (SEO) investments of approx. €3,000
* Backlinks purchased worth approx. €2,200
* Extensive photo and video material, including advertising material with real cats and the cat caves
Future optimization opportunities include further expansion of SEO and the launch of email marketing to fully exploit the shop’s potential.
Tech Stack:
Shopify shop system
Key Competitors:
"Not known "
Marketing Channels:
Instagram, Facebook, Google, TikTok
Markets:
"Germany, Austria, Switzerland"
Target Group:
Cat owner
Monetization:
Through the sales of the cat caves
Monthly Costs:
"Depends on the advertising costs you spend per month."
Weekly Workload:
1-10h
Reasons for Selling:
Due to my new position as an executive in a corporation, I unfortunately had less and less time from the end of 2022 to actively run the online shop. Therefore I decided to stop sales in September 2023 in order to fully concentrate on my role as an executive. In addition, in autumn 2023 the fulfillment center for my cat caves ceased operations, and at the same time I was occupied with renovating a condominium. I had also been doing KDP for years, where Amazon handles all customer contact. In the cat shop all customer inquiries went through me, which can be annoying in the evenings when you work 40–45 hours a week as an employee. And with all the points mentioned above, I had to decide what to continue with. And that was clear: the position as an employee in the corporation.
Category:
E-Commerce
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| Published on: | 28.09.2025 |
| Seller last active: | last week |