Sale of an Established Amazon FBA Business for Eyewear Accessories and Pens – Brand Belesi
Category: E-Commerce / Online Retail
Up for sale is a successful Amazon FBA business, operated under the registered brand Belesi since 2021, specializing in high-quality eyeglass cleaning cloths, eyeglass cases, and pens. Due to personal reasons, particularly the balance between a full-time job and family, we wish to sell our business.
Financial Metrics
Margin: The average margin is approximately 20%, including all costs such as purchasing, taxes, advertising, warehousing, and shipping.
Sales:
- 2024: 1,554 units ordered, average order value: €14.39
- 2023: 1,260 units ordered, average order value: €13.49
Purchase Value per Unit: approx. €1.50
Selling Price for Amazon FBA and Brand: approx. €6,500 (based on inventory, brand value, and market position)
Inventory: A large inventory will be transferred.
Business Model and Products
The business is based on the Amazon FBA model and offers high-demand products. The items are characterized by their quality and high customer satisfaction, reflected in positive reviews.
Market Position
- Established Amazon store with stable sales and positive customer reviews
- High demand for the products
- Optimized supply chain for smooth operations
- Customer Reviews: In the eyeglass cleaning cloths category, there are 127 reviews with an average rating of 4.7 stars
Growth Potential
The business offers great potential for further growth and expansion.
- Expansion of Sales Channels: A dedicated website is already in progress and will be handed over for free, allowing additional sales channels outside of Amazon to be explored. The new owner can broaden the business scope and operate independently of a single platform.
- Product Range Expansion: In the pen category, there are numerous possibilities for expanding the product range, such as exclusive designs or special materials. There is also potential for new product variants or innovative designs in eyeglass cases and cleaning cloths, to appeal to additional customer groups.
Scope of Sale
The buyer will receive a fully set-up and operational Amazon FBA business with all necessary inventory and resources for a successful start. The sale includes:
- The registered brand Belesi
- The established Amazon FBA store
- A nearly completed standalone website (handed over for free)
- A large inventory valued at approximately €4,500
- All designs of the eyeglass cleaning cloths
- All existing product images and marketing materials
The entire shop, including all contents, can be acquired for a very reasonable price of €6,500. With the existing inventory already in place, the buyer can start selling immediately without requiring further investments. The business presents tremendous potential for growth. An independent website is under construction and will be provided for free, enabling additional sales channels outside Amazon to be tapped. There are also various opportunities for product range expansion, especially in the pen, eyeglass case, and cleaning cloth categories. New designs or special variants could expand the existing offerings and attract new customers.
All designs of the eyeglass cleaning cloths and all existing images are included in the sale, allowing the new owner immediate access to existing marketing materials. You purchase the entire shop with all contents for a highly competitive price of €6,500, with the inventory valued at around €4,500 already included. This allows for an immediate start without further investments.
Tech Stack:
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Key Competitors:
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Marketing Channels:
Amazon Ads in Germany already offer significant potential. With expansion into other countries, revenue can be significantly increased as reach and market opportunities are considerably expanded.
Markets:
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Target Group:
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Monetization:
Margin: The average margin is approximately 20%, including all costs such as purchasing, taxes, advertising, storage, and shipping.
Monthly Costs:
The monthly costs are low and amount to only €39 for the Amazon subscription.
Weekly Workload:
1 hour
Reasons for Selling:
Due to personal reasons, particularly the balance between the main job and family, we wish to sell our business. The steady growth and continuous expansion of the product portfolio demand more and more time and attention, especially when new products need to be established or the end-of-year financial statement needs to be processed. These additional tasks take up time, making it challenging to run the business efficiently without further restricting the personal time for family.
Category
E-Commerce
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