You have the unique opportunity to take over a successful and already profitable online store established in the field of personalized designs for fishing supplies. The shop offers a solid foundation and is perfectly positioned to scale further in a growing market. The sales figures speak for themselves, but the best part is that the shop still offers enormous growth potential. There are numerous opportunities to expand the business and make it even more successful.
What justifies the price?
- Stable revenue with high growth potential: The shop achieved a revenue of €20,675.73 in the 4th quarter of 2024 and grew by 68.93% compared to the previous quarter. There is still plenty of room for further growth, especially with targeted marketing strategies and the discovery of bestsellers.
- Exclusive designs and a strong portfolio: The shop offers a wide range of unique, personalized designs specifically tailored to the needs and wishes of real anglers. These designs have already shown excellent performance, and there are untapped opportunities to further expand the product range.
- Automated processes for efficient management: The automated email marketing flows and proven advertising campaigns (such as Google Ads and Meta advertising) make managing the shop efficient and straightforward. This means less effort for you and more time for scaling the business. Recurring customers guarantee a stable source of income.
- High conversion rate and growing visitor numbers: The conversion rate of 1.56% and the continuously increasing visitor numbers show that the shop has excellent potential for revenue growth. Buyers return regularly, making the shop particularly valuable.
- Established customer base with recurring purchases: The shop has a loyal customer group that regularly makes purchases and prioritizes quality. Recurring customers ensure that the shop will continue to generate stable revenue in the future.
- Expansion opportunities: The shop still offers numerous expansion opportunities – from new designs and products to expanded marketing campaigns and additional sales channels. There is so much potential to further scale the business.
- The price reflects the current revenue, the proven business model, and the automated processes that allow you to start immediately with the shop and continue to grow. With the right investments and optimizations, this business is ready for the next big step.
- Almost 500 followers on Instagram.
- The shop's name and logo already offer a great deal of trust, as hoodies/sweaters and shirts with the logo have been sold as well.
- Approximately 700 email subscribers.
Tech Stack:
Shop System: Shopify (hosted e-commerce platform)
Theme Customization: Liquid (Shopify's own templating language), HTML, CSS, JavaScript
Design & Layout: Canva, Figma (for graphics & mockups)
Email Marketing: Klaviyo (integration via app), optionally Shopify Email
Apps & Tools:
– Oberlo / DSers (for dropshipping)
– Printful / Shirtee / Gelato (for print-on-demand)
– SEO Manager, PageFly (landing pages), GDPR Cookie Tools
Tracking & Analytics: Google Analytics, Meta Pixel, optionally Tag Manager
Payment Providers: Shopify Payments, PayPal, Klarna, etc.
Additional Integrations: Instagram & Facebook Shopping, optionally Google Shopping
Key Competitors:
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Marketing Channels:
Meta and Google Ads
Markets:
Germany, Austria, and Switzerland.
Target Group:
Men (fishermen) and also women who were looking for gifts for their men.
Monetization:
Sale of products
Monthly Costs:
Shopify: approx. €300
Weekly Workload:
The more, the merrier.
Reasons for Selling:
I have decided to sell the online shop "Angelbrüder" as I have lost interest in the fishing niche and no longer have the necessary passion to further develop the business. The shop offers tremendous potential, but I want to focus on other areas that bring me more joy. I am convinced that the shop can continue to be successful under the right leadership and with further concentration on growth within the angler community. Therefore, I want to give the new owner the opportunity to expand this online shop further and benefit from the existing structures and designs.