Exclusive Sales Opportunity: Established & Profitable Online Shop in the Beauty Segment with Two Registered Brands
Invest in a proven e-commerce business with immediate cash flow, strong organic growth, and significant scaling potentials.
Take advantage of the rare opportunity to acquire an online shop that has been successfully established in the high-growth beauty sector for over six years. This company stands out with solid organic performance, a loyal customer base, high profitability, and two valuable registered brands. It offers a turnkey solution for entrepreneurs or strategic investors looking to enter a profitable business without a lengthy build-up phase.
1. Executive Summary & Investment Highlights:
- Established Business Model: Over 6 years of successful market presence in online beauty retail.
- Proven Profitability: Constantly positive results with an impressive gross profit margin of around 70%.
- Stable Organic Revenue: Generates monthly revenue of €2,000 - €5,000 purely organically, without active advertising expenses.
- Enormous Scaling Potential: Historical data shows monthly revenues of €15,000 - €20,000 through Google Ads (currently paused campaigns).
- High Customer Value: Average cart value of €120 with low cost of goods (€28).
- Strong Brand Presence: Includes two brands registered with the DPMA, with a long-standing history and recognition value.
- Loyal Customer Base: Engaged community with 13,000 newsletter subscribers (via CleverReach) ensures recurring revenue.
- Immediate Start Possible: Comprehensive inventory and established processes allow for seamless takeover and immediate revenue generation.
- Modern Infrastructure: Professional Shopify shop optimized for performance and user-friendliness.
- Attractive Return on Investment (ROI): High profitability allows for quick amortization of the investment.
2. Company Profile & Business Model:
This online shop has successfully positioned itself in an attractive niche of the beauty market. Since its founding over six years ago, the company has focused on direct-to-consumer (D2C) sales of high-quality products through its professionally designed Shopify store. The business model is based on a combination of organic traffic, excellent customer loyalty, and the potential for targeted performance marketing. With total sales of over €1 million since inception, the company has impressively proven its stability and market acceptance. The two registered brands form the foundation for a strong identity and offer protection as well as potential for future product expansions.
3. Financial Metrics & Performance:
- Organic Monthly Revenue: €2,000 - €5,000 (currently, without advertising measures)
- Potential Monthly Revenue (with Ads): €15,000 - €20,000 (based on historical Google Ads data)
- Historical Total Revenue: > €1,000,000
- Gross Profit Margin: approx. 70%
- Average Order Value (AOV): €120
- Average Product Costs (COGS): €20 per average order
- Monthly Net Profit (organic): approx. €3,000
- Potential Monthly Net Profit (with Ads): Up to €12,000 (forecast based on ad reactivation)
These metrics underscore the financial health and earning potential of the company. The high margin provides significant room for reinvestment in growth and marketing.
4. Growth Potential & Scaling Strategies:
The true strength of this offer lies in the untapped growth potential:
- Reactivation of Performance Marketing: The already successful but paused Google Ads campaigns (with a history of €300,000 revenue) can be reactivated to significantly boost sales in the short term.
- Utilization of Email List: The 13,000 newsletter subscribers provide an excellent basis for targeted campaigns, cross-selling, and new product introductions. The established CleverReach infrastructure can be used immediately.
- Product Range Expansion: The established brands offer the ideal platform to strategically expand the product portfolio and tap into new customer segments.
- Channel Expansion: Leverage new marketing channels like social media advertising (Facebook, Instagram, TikTok), influencer marketing, or marketplace integrations (e.g., Amazon, Douglas).
- Content Marketing & SEO: Expand organic visibility through targeted content strategies and search engine optimization.
5. Operational Details & Assets Overview:
- E-Commerce Platform: Modern, high-performance, and user-friendly shop based on Shopify.
- Brand Rights: Transfer of two word/image trademarks registered with the German Patent and Trade Mark Office (DPMA) with protection in the relevant beauty segment.
- Inventory: Significant stock to seamlessly continue business operations (value at handover to be defined, reference value approx. €20,000 as of April 28 – current value upon request).
- Marketing Materials: Comprehensive package consisting of professional product photos, authentic User-Generated Content (UGC) videos.
- Digital Assets: Domain(s), social media profiles (if available), Google Ads account (with valuable historical data basis), CleverReach email marketing account.
- Supplier Relationships: Established contacts with reliable suppliers can be taken over.
- Customer Base: Transfer of the existing customer database (GDPR-compliant) and the 13,000 newsletter subscribers.
6. Customer Base & Brand Loyalty:
Over six years, a loyal customer base has been built that appreciates the value and quality of the products. This is reflected not only in stable organic revenue but also in the active newsletter community. The two brands enjoy an excellent reputation and provide a solid foundation for long-term customer loyalty and brand growth.
7. Reason for Sale:
The current owner is relocating abroad and pursuing new professional challenges. This personal decision provides an opportunity for a new owner to take over this thriving business and maximize its full potential. A structured handover and induction can be arranged upon agreement.
8. Scope of Transaction & Conditions:
The sale includes the entire operational business, including:
- Shopify online shop and associated domains
- The two registered DPMA brand rights
- The current stock at the time of handover
- Access to all marketing assets (photos, videos, advertising accounts)
- The customer database and newsletter subscribers (GDPR-compliant)
- Introduction to supplier contacts and operational processes upon request
Detailed financial information, the purchase price, and further confidential data will be provided upon signing a non-disclosure agreement (NDA).
9. Ideal Buyer:
This offer is ideal for:
- Strategic Investors: Companies in the beauty industry or e-commerce sector looking to expand their portfolio.
- Founders & Entrepreneurs: Individuals looking for a profitable, turnkey online business with low start-up risk.
- Marketing Experts: Buyers who can quickly leverage the available potential through targeted marketing efforts.
- Private Equity / Family Offices: Investors seeking stable cash flow-generating assets with growth prospects.
Tech Stack:
Shopify, 10 landing pages HTML, various systems, Cleverreach Email, rating system Judge.me.
Key Competitors:
known beauty stores
Marketing Channels:
Google Ads. So far, has done very little in social media.
Markets:
Germany, Austria, Switzerland, and partly Italy's Tyrol. Many regular customers.
Target Group:
Women and beauty
Monetization:
Regular Customers, Google Authority.
Monthly Costs:
200€ Apps, Hostings, Domains
Weekly Workload:
10-20 hours
Reasons for Selling:
We are active in a completely different field and would like to hand over the project to someone who will take good care of it.
Category
E-Commerce
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