Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 75.000,00 | 22.000,00 |
Description
- Profit: approximately €22,000 p.a. (after marketing, cost of goods sold, fixed costs)
- Fixed Costs: approximately €40/month (Shopify, tools)
- Time Commitment: 1–2 hours/day, as each order is manually customized (around 5 – 10 min/poster)
- Marketing Costs: approximately 1/3 of revenue (so far only Meta Ads with one ad)
- Cost of Goods Sold: approximately 1/3 of revenue (printing costs from the print provider)
- No Inventory (Print-on-Demand/digital preparation)
- Social Traffic: largely via Instagram (over 6K followers – not posted regularly so far)
- Technically Robust (Shopify backend)
- Bestseller Designs with Very Good Conversion Rates
- Growth Potential via Influencers, TikTok & Etsy, and Meta-Ads Expertise
- Currently, we only sell in Germany – the concept is certainly scalable to other countries
Gross Revenue for the Last 365 Days = €75,181
Net Revenue = €63,182
Orders = 1,714
Average Shopping Cart Value = €37.85
Conversion Rate = 1.94%
Traffic = 37,473 sessions
Return Rate = 6.57%
Currently, I employ two individuals on a €500 contract. They can certainly be retained. They currently manage the shop alone. Naturally, if they're retained, the profit is significantly lower. This needs to be decided based on personal circumstances and intentions. I can facilitate the hiring of these part-time workers.
Legal Notice – Current Status on the Use of Song Lyrics
Our poster designs are completely independently created by us. The song lyrics used are at the express request of the customers – we offer a custom design service based on customer specifications. The customer selects the title and commissions us to create the design as a bespoke piece.
Since only one copy is sold per design, it is not mass exploitation, but a customer-specific individual creation, similar to a private copy or commissioned artwork. We do not sell the song lyrics, but a graphic design service at the customer's request.
In an individual case, a major record company contacted us. After open communication on our part and the offer to pay licenses on demand for each sold title, we received no further responses despite multiple requests. This reinforces our assumption that:
- Licensing models for single copies are hard to conceptualize,
- and the legal framework is currently more aligned with individual commissioned work.
In the long term, collaboration with rights holders would be desirable and offers clear growth potential (e.g., through licensing agreements with labels or artists).
Currently, we see ourselves legally as design service providers at the customer's request – not as commercial exploiters of third-party content in the classical sense.
The posters are currently designed in Canva, Photoshop, or Indesign. There's always a base layout that's then adapted in content. If all files are to run, for example, in Indesign or Photoshop, we could, of course, implement this and prepare it accordingly for data transfer.
Tech Stack:
The text "Shopify" is already in English as it is a brand name, and there's no need to translate it.
Key Competitors:
Etsy Seller.
Marketing Channels:
Meta Ads
Markets:
Germany
Target Group:
Women 25+
Monetization:
Sale of personalized posters
Monthly Costs:
The number "40" in German is pronounced and written as "vierzig.
Weekly Workload:
7–14 hours.
Reasons for Selling:
Money is needed for another project.
Tech Stack:
Shopify
Key Competitors:
Etsy
Marketing Channels:
Facebook Ads
Markets:
Germany
Target Group:
Women 25+
Monetization:
Sale of personalized products
Monthly Costs:
40
Weekly Workload:
12
Reasons for Selling:
Money is needed for other projects.
Category:
E-Commerce
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Louis
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| Published on: | 24.06.2025 |
| Seller last active: | this week |
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