Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 170.000,00 | 15.000,00 |
Description
- Successful Niche Online Shop with a Clear USP: embroidered animal motifs on sustainable fashion
- Completely Automated POD Fulfillment – no inventory, no shipping
- High-Quality Technical Setup including Premium Theme & Profitable Advertising Structure
- Clear Target Audience, Solid Data Foundation, Strong Brand with Room for Expansion
- Ideal for Beginners or for Integration into Existing E-Commerce Structures
- Post-Transfer, I remain available for consulting as long as necessary
Tech Stack:
Shopify as a shop system
Printful as a fulfillment partner (Print-On-Demand)
Key Competitors:
Other print-on-demand shops with animal motifs in German-speaking areas.
Marketing Channels:
- Facebook Ads
- Instagram Ads
- Automated email flows (e.g., cart abandonment, post-purchase, upselling)
- Regular email campaigns
- SEO (basic setup available, great potential for expansion)
Markets:
Germany and Austria
Target Group:
Men and women aged 20 and over – with a focus on animal enthusiasts and pet owners between 30 and 50 years old.
Monetization:
The shop generates revenue through selling products with embroidered animal motifs - mainly T-shirts. Sales are exclusively conducted through a print-on-demand process via a fulfillment partner. Inventory management and shipping are fully automated. The business model is lean, scalable, and low-maintenance.
Monthly Costs:
Fixed Costs:
+ Shopify & Apps: approximately €130/month
Included: Premium Theme "BeYours", LOOX (Reviews), OMNISEND (Email Marketing), automatic legal texts, conversion optimization. App selection is flexible – costs are adjustable.
+ Domain including 5 email accounts: approximately €3.50/month (IONOS)
+ Graphic tools & Mockups: approximately €20/month (e.g., Kittl, Affinity Designer, PlaceIt)
Marketing Costs:
Variable – depending on sales target.
So far, profitable Meta Ads (Facebook/Instagram).
TikTok, Pinterest, and Google Ads have not been used so far and offer high growth potential.
Weekly Workload:
For me, on average about 10-15 hours per week, depending on advertising activity and design development.
Can be further reduced with optimization or team assistance.
Reasons for Selling:
The shop was originally launched as a side business with a social commitment – from the very beginning accompanied by professional support. The focus was on a sales-psychologically optimized shop structure, a structured email marketing, and high-performing META advertising.
A few months after the launch, a comprehensive analysis of the purchasing processes and user behavior on the website followed. The derived optimizations, along with the professional basic setup, led to rapid growth of FunPaw – faster than was sustainably manageable alongside a full-time job and studies.
As I never planned to run an online shop professionally, I eventually faced the decision: scale through outsourcing or sell. I decided to sell – and hereby offer a lovingly built, ready-to-go shop with great potential.
Category:
E-Commerce
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| Published on: | 26.06.2025 |
| Seller last active: | this week |