Revenue in Euro | Profit in Euro |
---|---|
170.000,00 | 15.000,00 |
Shopify as a shop system
Printful as a fulfillment partner (Print-On-Demand)
Other print-on-demand shops with animal motifs in German-speaking areas.
- Facebook Ads
- Instagram Ads
- Automated email flows (e.g., cart abandonment, post-purchase, upselling)
- Regular email campaigns
- SEO (basic setup available, great potential for expansion)
Germany and Austria
Men and women aged 20 and over – with a focus on animal enthusiasts and pet owners between 30 and 50 years old.
The shop generates revenue through selling products with embroidered animal motifs - mainly T-shirts. Sales are exclusively conducted through a print-on-demand process via a fulfillment partner. Inventory management and shipping are fully automated. The business model is lean, scalable, and low-maintenance.
Fixed Costs:
+ Shopify & Apps: approximately €130/month
Included: Premium Theme "BeYours", LOOX (Reviews), OMNISEND (Email Marketing), automatic legal texts, conversion optimization. App selection is flexible – costs are adjustable.
+ Domain including 5 email accounts: approximately €3.50/month (IONOS)
+ Graphic tools & Mockups: approximately €20/month (e.g., Kittl, Affinity Designer, PlaceIt)
Marketing Costs:
Variable – depending on sales target.
So far, profitable Meta Ads (Facebook/Instagram).
TikTok, Pinterest, and Google Ads have not been used so far and offer high growth potential.
For me, on average about 10-15 hours per week, depending on advertising activity and design development.
Can be further reduced with optimization or team assistance.
The shop was originally launched as a side business with a social commitment – from the very beginning accompanied by professional support. The focus was on a sales-psychologically optimized shop structure, a structured email marketing, and high-performing META advertising.
A few months after the launch, a comprehensive analysis of the purchasing processes and user behavior on the website followed. The derived optimizations, along with the professional basic setup, led to rapid growth of FunPaw – faster than was sustainably manageable alongside a full-time job and studies.
As I never planned to run an online shop professionally, I eventually faced the decision: scale through outsourcing or sell. I decided to sell – and hereby offer a lovingly built, ready-to-go shop with great potential.
E-Commerce
Sign a digital NDA to access confidential files Sign digital NDA
Please only post general questions here that the seller can answer publicly. For other questions, it is best to send the seller a personal message.
The seller has not been asked any questions..
Published on: | 26.06.2025 |
Seller last active: | this week |
You are not logged in..