Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 120.000,00 | 30.000,00 |
Description
E-commerce Project for personalized balloon gift boxes with a focus on emotional gifts for occasions such as birthdays, weddings, and baby showers. Sales are conducted through Shopify, Amazon, and Etsy. The brand is registered as a wordmark in Germany, distributed with high margin (average profit €21.59 + €8 through upsells) and manageable effort.
Social Media Reach: TikTok (7,100+ followers, 1 million+ organic video views), Instagram (2,100+ followers), UGC videos available. Annual revenue most recently around €120,000. The project is ideal for buyers focused on e-commerce, branding, or paid advertisements. Scalable, profitable, and with brand potential.
Tech Stack:
All systems in use are industry-standard, scalable, and operable without programming knowledge. A complete tool list, including advertising structure and automations, will be made available after signing a confidentiality agreement.
Key Competitors:
The project positions itself in a market with comparable products, but clearly distinguishes itself through its consistent brand staging, high-quality visual design, and an emotional customer experience. This combination creates a recognizability and value that competitors do not offer in the same way – making the business particularly attractive to buyers with brand awareness and scaling ambition.
Marketing Channels:
Active marketing channels are Pinterest, Meta Ads (Instagram & Facebook), TikTok, as well as organic visibility through Etsy and Amazon. Additionally, occasional UGC content and organic social media marketing are used. The channels offer further scalability potential, particularly in the area of TikTok Ads and Pinterest Shopping.
Markets:
Germany
Target Group:
The core target group is primarily women between the ages of 20 and 40 – often as gift givers for birthdays, weddings, or baby showers. Additionally, men and older buyers are also part of the customer circle, looking for a special, personalized gift idea.
Monetization:
Monetization occurs through the sale of personalized gift boxes with high margins on Shopify, Etsy, and Amazon – supported by ads and organic traffic.
Monthly Costs:
The cost structure of the project is lean. The biggest cost factor is the advertising budget, which is currently primarily used for Meta Ads (Instagram & Facebook). All other costs are standard in the market and directly dependent on sales:
Meta Ads (AdSpend): around €3,000 per month (variable and scalable)
Shopify: approximately €39–79 per month plus transaction fees (~2% + payment provider)
Etsy: around 8–10% of sales (listing, transaction & payment fees)
Amazon: €39 base fee per month + around 15% sales commission per order
Production costs: variable depending on order quantity – with a good margin (around €21.59 profit per piece)
Optional: Canva, domains, potentially small additional tools (< €30/month)
No personnel or storage costs accrue, as the project is currently operated by a temporary employee and organized in a limited space. The entire structure is intentionally efficient and can be flexibly scaled.
Weekly Workload:
Approximately 12–15 hours per week, including 9 hours covered by temporary help. Remainder: customer service & ads.
Category:
E-Commerce
Sign a digital NDA to access confidential files Sign NDA
Buyer Protection
| Published on: | 08.07.2025 |
| Seller last active: | this week |