Online Shop for Spirits and Fine Foods

The business model is based on selling high-quality spirits and gourmet food products under its own brand through an established Shopify online store, as well as complementarily via Amazon. The focus is on German whisky, rum, liqueurs, and gift sets – partly as own brands, partly as traded goods. Sales are targeted both at end customers (B2C) and business customers, such as delicatessens, gastronomy, or retail (B2B).

There is particular potential in the fourth quarter, during which the majority of the annual sales are traditionally generated. Sales are supported by an active newsletter list with around 3,600 contacts, and by social media channels with a total of approximately 3,800 followers.

The registered brand, an existing range of about 150 items, proven supplier relationships – including a transferable partnership with a distillery in the Black Forest – and an immediately usable Shopify shop with an existing customer base form a readily deployable comprehensive package.

The sale price of 25,000 € is absolutely justified, given a stable revenue level of around 100,000 € annually (in previous years), inventory worth approximately 9,000 € (at cost), and the brand presence built up over years. Buyers are taking over a functional, expandable business with substance, market presence, and clear growth potential.