Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 20.500,00 | 3.835,00 |
Description
The business model is based on dropshipping, eliminating the need for inventory. Orders are automatically forwarded to suppliers, allowing for minimal time commitment. Marketing is currently conducted through SEO (including blog content), Google Ads, and social media. The project utilizes professional tools such as Klaviyo (email), SISTRIX (SEO), Hotjar, Trustpilot, and others.
The brand HUNDESCHATZ already enjoys initial recognition and builds emotional customer bonds through design, positioning, and content. The shop generated over €20,500 in revenue in the last 12 months, with a profit of approximately €3,800. With the right focus (e.g., scaling of ads or optimization of product assortment), there is significant growth potential.
The asking price is justified due to the existing customer base, high-quality shop structure, brandable positioning, and the business model's scalability. It is particularly appealing for buyers who want to kickstart quickly or take over existing processes.
Tech Stack:
Shopify (shop), Klaviyo (email), DSers (fulfillment), Sevdesk (accounting), SISTRIX (SEO), Canva (design), Google Ads (Performance Max), Hotjar (analyze user behavior: scroll, click, and heatmaps), Google Tag Manager (manage and trigger tracking scripts without code intervention), Google Search Console (SEO analysis: monitor indexing, crawling, rankings), Fiverr (content creation), Händlerbund (legal texts), Google Analytics, Meta Business Suite (organic), and more.
Key Competitors:
Not specified
Marketing Channels:
Google Ads *(Performance Max & seasonal campaigns)
Facebook & Instagram
Instagram Organic (regular content with emotional focus & product tips)
SEO (content cluster strategy + targeted backlink building, including SISTRIX data)
Markets:
Germany, Austria, and Switzerland
Target Group:
Dog owners aged 25–65 years, roughly 2/3 of whom are women and 1/3 men. The target audience consists of people who search online for high-quality dog accessories, with a focus on comfort, health, and stylish design for their four-legged friend.
Monetization:
Sale of physical products in the dog supplies sector through an own niche online shop. The product logistics are handled by external fulfillment partners, minimizing storage costs and enabling scalable processes.
Monthly Costs:
Shopify €36 (with apps around €100), Klaviyo €20, SevDesk €15, SISTRIX €140, Other Tools (e.g., Hotjar, DSers, Google Ads Setup) around €20
Total fixed costs: approx. €270/month
Variable marketing budget: avg. €100–300/month depending on the season.
Weekly Workload:
6-10 hours per week, depending on the workload and season.
Tasks mainly include customer service, occasional shop maintenance (Shopify), email marketing (Klaviyo), as well as simple accounting (SevDesk). Through automations (e.g., DSers, Google Ads), the effort is well-planable and scalable.
Reasons for Selling:
I built the project with a lot of passion, but I am reaching my limits in terms of time, as I run HUNDESCHATZ alongside my main job. To do justice to the store's potential—especially in the area of dog beds and sleeping products—I am looking for someone who can implement the next growth step. I am happy to accompany the transition upon request and remain available for advisory support if needed.
Alternatively, I would be open to a silent partial sale (e.g., 70% of the shares) and further support in the background.
Category:
E-Commerce
Sign a digital NDA to access confidential files Sign NDA
Buyer Protection
| Published on: | 01.08.2025 |
| Seller last active: | this week |