Overview
Rapidly growing Shopify online store specializing in customizable music posters. The designs are created individually based on customer requests, featuring lyrics chosen by the buyer. The target audience is primarily women over 30 who value aesthetics and individuality.
Order Process:
1. The customer selects a poster design and provides their chosen lyrics or favorite music quote (See website: zeitgeistgalerie.de) – Order is received.
2. The song lyrics are researched online and incorporated into a design template (using tools like Canva, PSD, or Indesign).
3. A draft is sent to the customer.
4. Upon approval, it is ordered from a Print on Demand supplier.
The shop is technically advanced, the designs are of high quality, and demand is proven to be strong.
Key Figures for 1 Year (July 2024 – June 2025)
- Net Sales: €64,087
- Orders: 1,714
- Average Cart Value: approximately €37.85
- Conversion Rate: 1.94%
- Sessions: 37,473
- Profit including staff costs (2 part-time workers): €18,730
- Passive Income (after staff costs): €9,405
There is potential for significantly more profit if the posters are made in-house.
Legal Notice
The designs are 100% independently created. Song lyrics are included solely upon customer request, with only one copy sold per design. Thus, it is a customer-specific commissioned work. We do not sell third-party content but offer a design service. In one instance, we contacted a record label but did not receive a response despite repeated inquiries. This highlights the challenging compensation for custom orders but also the potential for future licensing collaborations.
Ideal for anyone who wants to work from abroad or on the go. It is also an option for passive income if delegated to employees, as currently done. The shop could be significantly expanded through increased social media activity, Meta ad optimization (currently only one AdCreative is running), or other marketing tools like email marketing, influencer marketing, etc.