Manufacturing and Selling of Personalized Gift and Decoration Items Online

Handcrafted, laser-engraved stationery and decorations for occasions like weddings, Christmas, Mother's Day, and birthdays form the core of this business model. Sales are conducted through four established online channels: Etsy (with over 4,300+ 5.0-star reviews), Amazon Handmade, a dedicated online store (Shopify), and Kaufland.de. Since its inception in 2017, over 50,000 sales have been made.

The range includes more than 230 products covering various seasonal and thematic areas—from wedding items to Christmas decorations and gift ideas. Most items can be personalized, which particularly helps against Chinese low-cost manufacturers. High-quality product images and proven listings are available. The cost of delivery is around 28% (12% materials, 16% postage), which allows economical operation with lean operating costs. The laser production, packaging, and shipping have been handled internally so far—the machines will be sold separately, while inventory like materials, packaging tables, and accessories are included in the offer.

The market environment mainly consists of smaller Etsy shops and individual vendors. There are no dominant market leaders, offering opportunities for focus and positioning in niches. So far, little active marketing has been conducted; particularly, social media (Instagram, Facebook, TikTok) has been scarcely utilized. There are clear development potentials here.

The set price takes into account the market access built over years, high customer satisfaction, the proven product range, and the existing infrastructure. The business model is well-suited for motivated individuals or small teams who wish to take over a functioning foundation and further develop it specifically.