The business model is based on the direct-to-consumer (D2C) sale of cosmetic products through an independent Shopify online store. The operation follows the 100% dropshipping principle. This means that an established European partner handles the entire logistics chain—from storage to packaging to direct shipping to the end customer.
This model offers decisive advantages:
1. No capital investment: No capital is tied up in inventory.
2. Minimal fixed costs: There are no costs for storage, logistics, or shipping personnel.
3. Maximum scalability: Focus can be exclusively on marketing and growth while the operational business runs autonomously.
Price Justification:
The asking price does not reflect the low turnover of recent months—this is due to the complete suspension of marketing activities for personal reasons.
Instead, the price is an investment in a turnkey, highly potent package ("Business in a Box") that gives a buyer a massive shortcut and an unfair starting advantage.
The value and thus the price consist of four core components:
1. The completed foundation (Value: approx. €3,500): You acquire a ready-to-use Shopify store, an established domain, and a functioning supplier connection. Creating these assets separately would take weeks and cost more than €5,000.
2. The data treasure (Value: approx. €3,500): You receive a list of 267 existing customers and about 6,500 additional contacts. This is a ready-made target group for immediate marketing activities (reactivation, retargeting)—an invaluable advantage over starting from scratch.
3. The automation suite (Value: >€5,000): You receive over 10 prepared AI automation workflows (for Make/n8n) for content, SEO, and social media. This "business engine" has the potential to undertake the work of several employees, enabling highly efficient scaling with minimal operating costs.
4. Included in the price is a 6-month personal support period from myself. I ensure you understand the system, can implement the strategies, and pass on my knowledge. You are not just buying a project, but also the guidance and support for achieving success.
To put my expertise into perspective: Before a severe personal tragedy interrupted my career, I successfully managed over 200 million euros in advertising budgets as a marketing strategist. So, you are not only receiving an idea but also a professional, proven growth strategy.
In summary: You are investing not in the past of this store, but in its future. The price is justified because you are buying a shortcut that saves you tens of thousands of euros in development, personnel, and learning costs.
Tech Stack:
Shopify, Make.com, n8n, Various AI Tools (ChatGPT), Python, Liquid, Klaviyo
Key Competitors:
Our main competitors are less the large generalists like Douglas, and more specialized D2C (Direct-to-Consumer) cosmetic brands. The opportunity for the shop lies in distinguishing itself from the broad market through a targeted niche strategy and personalized advice.
Marketing Channels:
SEO, Email Marketing, WhatsApp Marketing, Google Ads, YouTube Ads.
Markets:
Germany and Austria. But it's easily expandable.
Target Group:
Quality and style-conscious women aged between 25 and 55 years with an interest in high-quality skincare and cosmetics. They value effective products, are online-savvy, and research trends and ingredients before making a purchase.
Monetization:
The shop generates revenue through the direct sale of cosmetic products to end customers. The business model is 100% based on dropshipping. An affiliated European supplier handles the entire logistics (storage, packaging, shipping), so there are no costs for inventory or own staff. The margin results from the difference between the selling price and the purchase price from the supplier, minus marketing and software costs.
Monthly Costs:
Shopify including Apps: Around 100 Euro
Domain: 5 Euro
Klaviyo (optional, also works with Shopify App): 50 Euro
Connection to suppliers: 89 Euro
Lexoffice: 15 Euro
Costs for bookkeeping and tax advisor: Depends on revenue.
Costs for marketing: Depends on the revenue one wants to achieve.
Make.com: 10 Euro
N8N (optional): 24 Euro
Weekly Workload:
2-5 hours, depending on ambition and how much you let AI do.
Reasons for Selling:
Due to profound personal reasons that require my full attention, I wish to hand over the project and am looking for an ambitious successor.