Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 499.000,00 | 100.000,00 |
Description
The business model is based on direct-to-consumer sales via Shopify and building a loyal customer community around natural incense and ritual products. The shop generates the majority of revenue from repeat customers, influencer marketing, and a strong email marketing system with over 10,000 subscribers.
The brand has been active in the market for more than three years and achieves stable annual revenues between €400,000 and €500,000. The operating margin, adjusted for founder salaries, is approximately 20–25%. Due to the high share of organic traffic and repeat purchases, the business model is profitable, low-risk, and scalable.
The asking price is based on a realistic valuation multiple of approximately 1.5–2.0× the adjusted annual profit (SDE around €100,000), which is justified by the three-year track record, strong customer retention, and growth in a rapidly expanding market segment.
The brand has been active in the market for more than three years and achieves stable annual revenues between €400,000 and €500,000. The operating margin, adjusted for founder salaries, is approximately 20–25%. Due to the high share of organic traffic and repeat purchases, the business model is profitable, low-risk, and scalable.
The asking price is based on a realistic valuation multiple of approximately 1.5–2.0× the adjusted annual profit (SDE around €100,000), which is justified by the three-year track record, strong customer retention, and growth in a rapidly expanding market segment.
Tech Stack:
Shopify, Klaviyo, Google Ads, Google Analytics
Key Competitors:
Marketing Channels:
Google Ads, Affiliate, Influencer, SEO, Telegram, Email, Spotify, Direct mail marketing
Markets:
Germany, Austria, Switzerland
Target Group:
Men between 28 and 40+
Monetization:
Sale of products
Monthly Costs:
Logistics and goods: 6000€
Software and fixed services: 1700€
Personnel costs: 11.000 (of which personal salary 5000€)
Weekly Workload:
/
Reasons for Selling:
I'm starting a new project.
Category:
E-Commerce
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| Published on: | 16.10.2025 |
| Seller last active: | this week |