Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 1.900.000,00 | 115.000,00 |
Description
A modern German D2C brand for premium blue light filter and sunglasses. The brand combines stylish design, functional benefits and lifestyle appeal into a clear, timeless brand presentation. The target audience is young, ambitious people aged 18 to 35 who care about appearance, health and productivity. The brand links eye protection with aesthetics — glasses that draw compliments and fit perfectly into work, university and leisure.
The guiding motto is: look better. feel better. work better. – The brand stands for confidence, quality and a modern lifestyle.
Performance & Kennzahlen
The brand is profitable, self-financed and has grown steadily. In 2024 the brand generated around €2,000,000 in revenue (after returns) with a profit of €120,000 – €250,000. Average monthly revenue is about €135,000, with monthly profit around €10,000. The conversion rate is 2.5 – 2.8%, and the AOV is roughly €60 gross.
These figures demonstrate solid performance and a healthy foundation for further growth — both organically and through targeted scaling.
Marke, Produkte & Zielgruppe
The brand represents a mix of function and design. Blue light filter glasses protect the eyes during screen work, while sunglasses accentuate personal style. The products impress with high-quality materials, premium lenses, modern packaging and a clear, minimalist design language.
The target group is digital, fashion-conscious and young — students, office workers and lifestyle-oriented buyers who want to combine style and health. Many customers view the glasses as a fashion accessory, with eye protection as an added benefit.
Struktur & Prozesse
The online shop is built on Shopify with optimized processes, integrated payment systems (Shopify Payments, PayPal, Klarna) and a well-thought-out customer journey.
Fulfillment and returns are handled by partners in Germany; customer service is professionally organized and easy to take over.
Marketing tracking, analytics and email automations (Klaviyo) are in place and ensure clean data as well as efficient retention flows.
Marketing & Wachstum
The majority of revenue comes from Meta Ads (Facebook & Instagram), supported by Google Ads (Performance Max, Shopping) and influencer marketing with its own affiliate system via GoAffPro.
The content setup is strong: UGC videos, lifestyle reels and creator campaigns consistently provide high-quality creatives for paid and organic channels.
The brand has clear growth paths: internationalization via Shopify Markets, new collections and accessories, scaling the influencer program and potential expansion into B2B or retail. With the existing setup, the brand can realistically be scaled to €3–5M annual revenue.
Fazit
The brand is a profitable, well-structured and visually strong direct-to-consumer brand with a genuine brand identity and solid finances. It combines style, function and lifestyle in a growth-ready product concept.
Ideal for e-commerce entrepreneurs or investors looking to acquire an established brand with substance, community fit and scaling potential.
The guiding motto is: look better. feel better. work better. – The brand stands for confidence, quality and a modern lifestyle.
Performance & Kennzahlen
The brand is profitable, self-financed and has grown steadily. In 2024 the brand generated around €2,000,000 in revenue (after returns) with a profit of €120,000 – €250,000. Average monthly revenue is about €135,000, with monthly profit around €10,000. The conversion rate is 2.5 – 2.8%, and the AOV is roughly €60 gross.
These figures demonstrate solid performance and a healthy foundation for further growth — both organically and through targeted scaling.
Marke, Produkte & Zielgruppe
The brand represents a mix of function and design. Blue light filter glasses protect the eyes during screen work, while sunglasses accentuate personal style. The products impress with high-quality materials, premium lenses, modern packaging and a clear, minimalist design language.
The target group is digital, fashion-conscious and young — students, office workers and lifestyle-oriented buyers who want to combine style and health. Many customers view the glasses as a fashion accessory, with eye protection as an added benefit.
Struktur & Prozesse
The online shop is built on Shopify with optimized processes, integrated payment systems (Shopify Payments, PayPal, Klarna) and a well-thought-out customer journey.
Fulfillment and returns are handled by partners in Germany; customer service is professionally organized and easy to take over.
Marketing tracking, analytics and email automations (Klaviyo) are in place and ensure clean data as well as efficient retention flows.
Marketing & Wachstum
The majority of revenue comes from Meta Ads (Facebook & Instagram), supported by Google Ads (Performance Max, Shopping) and influencer marketing with its own affiliate system via GoAffPro.
The content setup is strong: UGC videos, lifestyle reels and creator campaigns consistently provide high-quality creatives for paid and organic channels.
The brand has clear growth paths: internationalization via Shopify Markets, new collections and accessories, scaling the influencer program and potential expansion into B2B or retail. With the existing setup, the brand can realistically be scaled to €3–5M annual revenue.
Fazit
The brand is a profitable, well-structured and visually strong direct-to-consumer brand with a genuine brand identity and solid finances. It combines style, function and lifestyle in a growth-ready product concept.
Ideal for e-commerce entrepreneurs or investors looking to acquire an established brand with substance, community fit and scaling potential.
Tech Stack:
Shopify
Key Competitors:
Marketing Channels:
Mainly META, Google & TikTok
Markets:
Germany-Austria-Switzerland (DACH)
Target Group:
M/F but mainly M - 18-35 years
Monetization:
Sale of products through Social Media Marketing
Monthly Costs:
Advertising expenses 40.000-100.000€
Goods and shipping 30.000-65.000€
Employees, freelancers and services 5.000-15.000€
Weekly Workload:
as Founder approx. 40-60 hours
Reasons for Selling:
Emigration, desire for something new, new projects with new business partners
Category:
E-Commerce
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| Published on: | 04.11.2025 |
| Seller last active: | this week |