Key Highlights:
Katalog: ~1,000+ depth/height maps (PNG). Currently only ~100 single designs listed on Etsy + a 1,000-piece bundle → immediate listing upside.
Traktion: 200+ Etsy sales, 400+ total sales across all platforms; predominantly 5★ reviews.
Margin structure: Digital downloads; net margin currently reduced due to Etsy ads. With low ad spend, structural margins of ~95% are realistic.
Channels: Etsy + YouTuber partner (rev-share, ~1.5 months with stable sales already).
Marketing potential: No Pinterest campaigns, no external ads, no email list → clear scaling levers.
Operations:
Digital engraving files (depth/height maps) sold as single downloads and bundles. Ongoing effort is low: under 1 hour per week for short customer messages, occasional ad adjustments, sharing Google Drive folders. With more SKU listings & basic SEO/Pinterest work, sales frequency can be increased predictably.
Customers:
Hobby users, makers and small shops using fiber/CNC/laser machines; primarily USA/EU, occasional customers from Canada, Australia, UK. Acquisition through Etsy search/ads and the YouTuber’s reach.
Financials:
Etsy (YTD to 11.11.2025): €5,200 revenue / €3,500 profit (~67% net; depressed by ads) (first months ok, now very good)
3D Greyscale: $1,500 revenue / $1,200 profit (early months strong, now less relevant)
YouTuber channel (~1.5 months): $675 revenue / $490 profit; early, consistently positive performance
Notes: Only ~10% of the catalog is listed as singles; no Pinterest advertising, no email capture → visible growth potential.
Additional Notes (important purchase aspects):
Etsy policy: Etsy shops are not transferable. Sale will be structured as an asset deal (catalog, titles/descriptions, tags/SEO, mockups, brand/logo, optional domain, SOPs + Loom video). Buyer opens their own shop; a guided migration of 2–4 weeks is included, with prioritization of 150–300 SKUs, CSV/manual transfer, and an SEO checklist.
YouTuber deal: Transfer via novation (partner consent planned).
I can also provide a list of all my customers (approx. 350). Many of them would likely purchase the 1,000-bundle or other designs.