Manufacture and sale of personalized gift and decor items online

Summary/Description

Handcrafted, laser-engraved gift and decor business with an established online presence, specializing in personalized stationery and decorations for weddings, birthdays, and celebrations. The portfolio includes over 200 curated items—gift boxes, wreaths, decorative signs, keepsakes and personalized gifts—sold through a dedicated online shop for more than nine years. The business benefits from a loyal returning customer base since 2017 and a contact database of over 30,000 entries. Production delivers highest-quality finished products with short turnaround and fast delivery times. The shop is already optimized for product listings, search visibility and customer reviews, providing a ready-made foundation for growth. The business is fully established and offers significant expansion potential; a transition period is available.

Questions and Answers

Manufacture and sale of personalized gift and decor items online
Handcrafted, laser-engraved stationery and decorations for occasions such as weddings, birthdays, and other celebrations.

We sell our core business through our online shop – gift boxes, wreaths, decorative signs, keepsakes, personalized gifts – over 200 items.

Our shop has been active for more than 9 years.
We have a loyal returning customer base since 2017.
Over 30,000 customer contacts in the database.

Production times for our products are short – highest quality and very fast delivery times.

The shop includes:
– Product optimization
– Search engine optimization
– Review optimization

Due to professional and personal reasons, we have not continued operating the project.
The business is fully established and offers excellent potential for expansion.

Tech Stack
E-commerce platform, order and inventory management system

Marketing Channels
Organic search, marketplace advertising, sponsored listings

Markets
Germany, Austria, France

Target Group
Women between 25 and 45 years old

Monetization
Direct online sales (marketplaces and website)

Monthly Costs
Platform fees 18 %, Advertising campaigns 10 %, Payment processing 3 %

Weekly Workload
– 25 hours (Monday to Saturday)
– Production, personalization and shipping
– Social media, purchasing, incoming goods etc.

Reasons for Selling
We have been running the business for more than 9 years.
We have built it successfully, but due to other professional commitments we no longer have enough capacity.
There is a lot of potential for expansion if activity is resumed.
A transition period is possible.