Online store for health products. Dropshipping.

Summary/Description:

This established dropshipping online store specializes in health products that relieve pain, primarily for customers in the DACH region. The business is fully automated: orders are handled by a China-based sourcing agent who inspects quality, applies product branding with manufacturers, pays for stock up front, packs orders and ships via express courier. The store has demonstrated exceptional performance in a short period—conversion rates frequently exceeded 10% and reached over 15% at peak, returns are low (around 3%), and customer inquiries are minimal due to straightforward issues and positive product experiences. The site is optimized for conversions and generates sales without active advertising, supported by strong organic social engagement. With modest monthly costs and limited weekly maintenance, this business is a scalable opportunity for a buyer who wants a high-converting, low-maintenance e-commerce asset with clear upside through renewed marketing investment.

Questions and Answers:

What is the business model?
Dropshipping. The store sells health and pain-relief products without holding physical inventory. A China-based agent sources products, inspects quality, coordinates branding with manufacturers, pre-pays stock, packs orders and ships directly to customers in Germany, Austria and Switzerland via express courier.

Which products and target market?
Products focus on pain relief—mainly back pain but also mobility-related discomfort. Target customers are adults aged roughly 18–80 in Germany, Austria and Switzerland.

What are the key performance metrics?
Conversion rates regularly exceeded 10% and reached over 15% at peak. Returns are approximately 3%. The shop generated very high revenue despite only being active about four months.

How automated is the business and what is the workload?
The business runs predominantly automated: orders are forwarded to the agent who handles packing and shipping after quality checks. Customer support requires about 1 hour per week. If you run advertising, expect an additional 1–2 hours weekly; otherwise minimal hands-on time is needed.

What are the ongoing costs?
Shopify plus some premium app subscriptions totaling roughly €100–150 per month (these apps are optional).

What marketing channels have been used?
Facebook and Instagram advertising have been the main paid channels. Social presence and organic engagement have contributed to continued sales even when advertising was paused.

What technology is in use?
Shopify for the shop, supported by Canva, ChatGPT, CapCut, Instagram, Meta, Judge.me Reviews, Track123 and Klaviyo for email marketing.

How are returns handled?
Returns are rare. When they occur, customers return items to the seller; the seller either keeps or gives them away. The buyer can alternatively handle returns themselves if preferred.

Why is the business being sold?
The founder optimized the shop beginning in 2025 and achieved strong conversions. However, a series of security incidents affecting the founder’s accounts led to temporary setbacks and demotivation. Advertising was paused and the owner decided to sell despite continued sales and positive customer feedback.

What growth potential remains?
Significant. The shop is market-known, has many satisfied customers and strong organic engagement on social posts. Renewed, well-managed advertising and operational attention are likely to drive substantially higher margins and profits.