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Private Label (EU) & Own Fulfillment - Shopify Store + Amazon

URL: Privat
Bedding Shop with Own Products + Dropshipping

Description

Project Type: E-Commerce, Content
Income Source: Physical Products
Platform: Shopify
What is being sold
  • Online shop for bedding with good value for money and USPs
  • Made in Europe with short delivery routes (Top contact -> supplies among others IKEA)
  • Strong brand (protected across Europe)
  • Products with USPs e.g. special side sleeper pillow with organic cotton for allergy sufferers
  • Professional product photos and UGC
  • Optimized Shopify Store
  • Own fulfillment (fast delivery, synchronized with shop and Amazon fully automated)
  • Cross-selling items from dropshipping partner in Germany
  • Affiliate partner program
Why I am selling the shop
Honestly, I underestimated the effort. I have invested a lot of time and money in cool products, design, shop development, connections, partner acquisition etc. but lack the expertise and above all time to continue the project. Therefore, I would like to hand over the project to someone who knows how to build a funnel or implement an SEO strategy.

What does this project include?
  • Own inventory resale value approx. 20,000€
  • Shop setup, design & connections approx. 12,000€
  • UGC content approx. 1,000€
  • EU trademark registration approx. 2,000€
  • Professional product pictures 2,500€
  • Label design 1,250€
  • A lot of work time & top manufacturer contact
= 18,750€ excluding goods


There is still a lot of potential...
  • Set up full funnel strategy
  • Optimize product page
  • Product presentation with videos
  • SEO, email marketing etc.
  • Optimize Amazon reviews & PPC ads
  • Launch further products
Performance

The margin for the private label is between 40 and 60%

Shopify 2023 (90% organic)
  • Revenue 12,890.41€
  • Sessions 13,705
  • CR 0.7%
  • Orders 120, Basket 102.12€
  • Returning Customers 9.24%
Amazon
  • Dec 23 - Revenue 604.20 € PPC 160.03€ ACOS 39.14% Profit 444.17 €
  • Jan 24 - Revenue 1,178.35€ PPC 390.69 ACOS €50.81% Profit 787.66 €
=> Launch was at the end of November, with 1 and 2 reviews, PPC is not optimized

Price
I have invested almost 20,000€ in the setup plus work time and goods. My idea is 15,000€ plus the current daily inventory of the goods at purchase price.

For everything else, just in a personal ZOOM call!


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How does the sale work?

Seller: SalesRocket
Published on:20.02.2024
Seller last active:im August 2024

Current Auctions

Auction

www.lieblingshotel.at

www.lieblingshotel.at

lieblingshotel.at is for sale.

Auction ends on 28.11.2024 21:00.