What is being sold- Online shop for bedding with good value for money and USPs
- Made in Europe with short delivery routes (Top contact -> supplies among others IKEA)
- Strong brand (protected across Europe)
- Products with USPs e.g. special side sleeper pillow with organic cotton for allergy sufferers
- Professional product photos and UGC
- Optimized Shopify Store
- Own fulfillment (fast delivery, synchronized with shop and Amazon fully automated)
- Cross-selling items from dropshipping partner in Germany
- Affiliate partner program
Why I am selling the shopHonestly, I underestimated the effort. I have invested a lot of time and money in cool products, design, shop development, connections, partner acquisition etc. but lack the expertise and above all time to continue the project.
Therefore, I would like to hand over the project to someone who knows how to build a funnel or implement an SEO strategy.
What does this project include?- Own inventory resale value approx. 20,000€
- Shop setup, design & connections approx. 12,000€
- UGC content approx. 1,000€
- EU trademark registration approx. 2,000€
- Professional product pictures 2,500€
- Label design 1,250€
- A lot of work time & top manufacturer contact
= 18,750€ excluding goods
There is still a lot of potential...- Set up full funnel strategy
- Optimize product page
- Product presentation with videos
- SEO, email marketing etc.
- Optimize Amazon reviews & PPC ads
- Launch further products
PerformanceThe margin for the private label is between 40 and 60%
Shopify 2023 (90% organic)- Revenue 12,890.41€
- Sessions 13,705
- CR 0.7%
- Orders 120, Basket 102.12€
- Returning Customers 9.24%
Amazon- Dec 23 - Revenue 604.20 € PPC 160.03€ ACOS 39.14% Profit 444.17 €
- Jan 24 - Revenue 1,178.35€ PPC 390.69 ACOS €50.81% Profit 787.66 €
=> Launch was at the end of November, with 1 and 2 reviews, PPC is not optimizedPriceI have invested almost 20,000€ in the setup plus work time and goods.
My idea is 15,000€ plus the current daily inventory of the goods at purchase price.
For everything else, just in a personal ZOOM call!
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