💰 Profit AFTER sales tax 2021: Approx. 97,000 EUR
💰 Profit AFTER sales tax 2022: Approx. 106,000 EUR
When I talk about profit, I also mean profit and not sales.
📖 General info:
- Returning Customer Rate in 2022: 15.32%.
- Location of target group: DACH region, as well as occasional orders from other EU countries, such as France, Belgium, etc.
- Marketing: FB Ads, Google Ads, Email Marketing, etc. - Runs everything automated and I have changed almost nothing at all on the Ads since the beginning of 2022.
- Customer support is 95% done by the German speaking VA.
- For efficiency reasons, many processes were made simple and automated. Is given to the buyer everything so.
- Niche: nature, outdoor.
- Foundation: Mid-2020.
- European word mark registered since 2022.
- List of approx. 3500 potential Instagram influencers / micro-influencers available. Approx. 500 of these have already received and promoted min. 1 product for free. Most of these influencers provide the taken photos and videos for free, which can be used for website and ads. However, due to time constraints, I stopped the whole influencer marketing about 1 year ago.
- Blog with 97 blog posts available.
📈 Potential:
- I've been doing almost nothing to the store since about mid 2022. There have been a few changes here and there, but the focus has long been on other stores. Work about 1 hour per week on the store, because must make a few customer inquiries themselves, manage customer support VA, check ads, etc. - The store still runs normally and generates revenue.
- The plan for the store is to link away from Shirtee to Printful in order to integrate dozens of new product types and to be able to scale better internationally.
- Design creation costs are down from about 15-20 EUR per design to 0 EUR, thanks to the new AI tools. Also, you can create a much larger mass of designs and the quality is much better. - Haven't uploaded any AI designs to this store yet, so the buyer can then decide for himself if he wants to do that or not.
- Personalization has been requested dozens of times by customers, but has not been implemented yet due to extra effort. However, it is also a direction that can be scaled. Especially because in the niche no other competitor stores offer it.
- Internationalization is also a way to scale the store. There are countries outside the DACH region that would run just as well as DACH, but I have invested little time there so far.
- Branding is reasonably available, but you can do a lot more there. That is better appearance on the website, social media, etc. with professional videos and photos.
- The buyer of the store will be advised by me for min. 1 year, so that I can reveal info about the niche, the possibilities, etc.
â— Other:
- All figures are verifiable. The most important expenses, such as Faceboo
PrintAlex987 
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