Premium online wine shop (dropshipping) with established brand image

Vinorista.com, established in 2019 by a passionate wine lover and a savvy digital marketing and sales expert, is up for sale. Originally founded with the goal of promoting lesser-known wineries, Vinorista quickly transitioned to higher-end wineries like Philipp Grassl, Domäne Wachau, Weingut Weinrieder, and Markus Huber due to its professional presentation and significant investments in brand development.

Being a pure dropshipping shop, Vinorista does not require a warehouse and facilitates direct deliveries from the winery to the customer at a purchase price that is on average 30% below the winery's price. This allows the owner to focus on improving the customer experience and growing the business while simultaneously enjoying an attractive profit margin.

· Revenue of over €62,000 since its inception (as of May 11, 2023)

· Average order value approx. €86

· High re-order rate with a return rate of only about 1%

· Most customers are from Austria (56%) and Germany (39%), with occasional orders from 8 other countries

· Close partnerships with renowned wineries

· No active marketing efforts since January 2022 due to internal priorities, providing significant growth opportunities

· Regular inquiries and product samples from wineries interested in partnering reveal untapped potential

Vinorista has just under 2000 followers on Facebook and over 500 on Instagram, and offers high-quality Canva templates for future marketing efforts. The brand has high recognition and a loyal customer base, particularly in Austria and Germany.

The website recorded around 7240 views from approximately 6212 unique visitors in the last 12 months, who spent an average of 38 seconds on the site. The majority of visitors are from Germany (about 3200) and Austria (about 2700). Notably, over 5500 of these visits were generated through organic search, indicating effective SEO optimizations. The online shop runs on a Woocommerce (WordPress) basis, meaning it is fully customizable and easy to use. It is equipped with effective after-sales marketing modules that enable automated contact routes, coupon dispatches, and more. Payment processing is seamlessly integrated and supports both Stripe and PayPal.

With a resumption of marketing efforts and leveraging the existing assets (such as high organic traffic, strong brand, winery partnerships, and established operating model), Vinorista has the potential to grow significantly and increase profitability. Thanks to the flexibility of the dropshipping model and the strong relationships with the wineries, there is also the potential to expand the product range and penetrate new markets. Furthermore, we have regularly received inquiries and product samples from wineries interested in partnering. Due to resource constraints, we have not yet been able to exploit this potential, which provides an excellent opportunity for the new owner.

With recent innovations and developments in the wine market, this sector is full of opportunities, particularly in online sales. The increasing demand and appreciation for high-quality wines and the growing digitalization of the sales process make online wine trading a promising and lucrative business field. With Vinorista, you have the opportunity to directly enter this thriving business. With an already established brand name, a loyal customer base, and a rich assortment of high-quality wines, you can benefit from the work already done and realize your own growth plans. For further information and details on acquisition, please contact us.