For personal reasons I am selling my online shop that I created in November 2019. Since then, I have had a turnover of around €65,000 with the shop for a purchase of around €45,100. (total running time)
Data, facts & information:
The shop is based on the following sales:
2023: No marketing, so only low income.
2022: €15,000
2021: €28,500
2020: €21,500
The purchase of goods and the costs for advertising vary from year to year:
Advertising:
2022: €2,200
2021: €6,600
2020: €8,700
Were:
2022: €17,000
2021: €15,700
2020: €12,400
Due to pre-orders in the first few years, there may be an unequal distribution (cost / economic affiliation).
The current inventory is around €6,000. These achieve a total turnover of approx. €12,000 for full sales.
Newsletter subscribers: 1100
Instagram followers: 730
Facebook followers: 240
Due to the lack of time in 2023, sales have fallen sharply. The largest turnover is generated in the months of September-March. Experience has shown that it makes sense to connect an Ebay shop. Due to a lack of knowledge in the field of Facebook Ads, these were only placed as a test in the past.
Potential:
I see great potential in marketing. In the past, most advertising was done through Google shopping Ads. By switching FB ads and doing good content marketing, you can certainly achieve higher sales. Furthermore, it is possible to include other wholesalers. Due to a change of wholesaler, the product margin is around 50%. With other wholesalers at about 25%. Newsletter marketing and social media marketing have so far only been carried out irregularly.
I'm gladly available for more questions.
Bitte Zahlen fürs Jahr 2023
hocine