Founded in May 2006 by Heike Scholz, the online magazine *mobile zeitgeist* remains the leading online publication for mobile business in the German-speaking world. It focuses on reports, opinions, and news in technology, digital lifestyle, mobility, and retail. Since August 2018, the magazine has been managed by the Platingroup, whose team is dedicated to continuing and further developing the format in line with its original values: quality, context, and evaluation.

The magazine–™s readership includes decision-makers from media, retail, finance, and the advertising industry, as well as from the mobile sector in Germany, Austria, and Switzerland.

We do not consider ourselves a platform for unreflective and uncommented corporate news (press releases). Critical engagement with topics and technologies is as important to us as the independent assessment of trends and forecasts. In addition to the main focus on –œmobile,– other interesting topics from the general –œzeitgeist– context will gradually take center stage, enhancing the range of information we offer our readers.

mobile zeitgeist and Social Media

With over 17,000 X-followers (Twitter) and over 5,000 Facebook likes, *mobile zeitgeist* is also well-positioned on social media.

We have achieved this reach over the past years with quality content, never purchasing followers or employing dubious marketing practices. We also never add anyone to our newsletter without consent, strictly following a double opt-in process, and every subscriber can easily unsubscribe with a single click.

We do not sell or share our readers–™ data with third parties.

Who Writes for Us?

Our team of writers consists of skilled practitioners, analysts, and experts who provide valuable assessments and interpretations of news and developments. Our talented contributors work with *mobile zeitgeist* because the brand–™s strength and media reach enhance their reputations. As a brand, *mobile zeitgeist* represents high quality, opinion, context, networking, and expertise–”these are our strengths that any new author can also benefit from.

A list of our authors is available upon request.

How Are We Funded?

*mobile zeitgeist* serves reputation management purposes and does not generate direct revenue, which keeps us independent.

However, custom advertising options, such as banner placements or advertorials, can be arranged at any time.