Overview: Up for sale is the established online store ermeda.de, operated on the Shopify platform. The shop specializes in leather goods. This offer includes not only the physical products but also intangible assets, equipment, and accessories, along with comprehensive packaging material.
Sources of Income:
- Leather Goods Sales: Primary revenue from the sale of high-quality leather products under the "erméda" brand.
- Exclusive Products & Brands: Unique products allow for higher pricing and profit margins.
- Social Media Marketing: Effective marketing and customer engagement through social media channels.
- Special Offers & Discounts: Regular promotions and offers to boost sales.
Reason for Sale: Professional and personal commitments do not allow me enough time to manage the online store intensively. I wish to ensure it can reach its full potential in capable hands.
Optimization Potential for Buyers:
- Expansion of product range with seasonal items or new categories.
- Targeted marketing strategies such as paid advertising and SEO.
- International orientation through multilingual website versions and expanded shipping.
- Customer loyalty programs like reward points or exclusive membership offers.
- Active social media presence to increase brand awareness and community building.
Requirements for the Buyer:
- Entrepreneurial mindset and e-commerce experience.
- Knowledge in digital marketing and technical understanding.
- Financial resources for investment and optimization.
- Strong customer insight and forward-thinking vision.
Workload: Approximately 2 to 5 hours per week for product maintenance, customer service, marketing, shipping, and accounting. The workload may vary depending on the season and marketing activities.
Sale Includes:
- Shopify Webstore: User-friendly interface, integrated payment and shipping solutions (paid until January 2026).
- Social Media Channels: Including all followers and content.
- Brand Name "erméda": Transfer of all legally protected rights.
- Domain Name: Easy to remember, enhances brand recognition.
- Webmail: Existing email address for customer service and business communication.
- Manufacturer Information & Contacts: All important information and contacts for the manufacturers.
- Equipment & Accessories:
- Heat stamping machine (500W)
- Brass interchangeable type set
- Four brass logo clichés
- Two brass logo seals
- Hot glue gun with sealing wax
- Equipment:
- Sturdy tripod for photo and video shoots
- Professional photo box for high-quality product images
- Packaging Material:
- Product packaging in two sizes
- Shipping boxes in two sizes
- Tissue paper in two sizes
- Logo stickers
- Business cards with contact information
- Business cards with leather care instructions (German & English)
- Inventory: Sales value approx. €2000