Online shop for dog accessories, registered trademark, large social community

For sale is an online shop for high-quality dog accessories. All offered products are vegan and were developed together with selected producers within the EU. Due to a current focus of resources, the shop is currently inactive but offers excellent conditions for immediate reactivation and future growth potential.

Scope of assets

All tangible and intangible assets legally and economically assigned to the online shop as of the reference date will be sold and transferred. These include in particular:

a) Social media channels

- Instagram account with 5,800+ followers

- TikTok account with 2,396 followers

- Facebook page

- LinkedIn page with 283 followers

b) Product portfolio

- A total of 69 SKUs, including:

- Dog beds

- Collars and leashes

- Bowls

- Poop bag dispensers

- Snack containers

- Cooling mats

- Additional products in development (including coat care spray, solid dog shampoo, paw balm)

- All product developments including technical drawings, manuals, sales materials, business correspondence, supplier lists and contacts

- Full transfer of rights for all developed products

c) Inventory

- Current inventory, located in Stuttgart, inventory value currently €8,500 at purchase price, included in the price.

d) Marketing and advertising materials

- Professional product photos, advertisements, image material and approx. 50 authentic customer reviews

e) Registered trademark

- Trademark officially registered

f) Corporate design

- Complete corporate design including logo, color scheme, fonts and design manual

g) Customer data

- Customer data and information (transferred in GDPR-compliant manner)

h) Digital advertising and analytics tools

- Google Ads and Google Analytics

- Meta Business Manager

- Google Search Console

- TikTok Ads and TikTok Business Manager

i) Business documents

- Complete business documentation including sales materials, technical drawings, manuals and relevant correspondence