Financial Overview
Online shop & multi-channel platform for silver and gold jewelry (Made in Europe)
Tech Stack:
Shopify for the online shop, Billbee as Wawi and Marketplace Connector, our own connection including dashboard for Zalando, our own API connection to one of our German manufacturers (dropshipping option) via the dashboard, marketplace presence on OTTO, Zalando, Amazon, About You, Ankorstore, Orderchamp, we use Typeform for B2B contacts, Klaviyo for newsletters.
Key Competitors:
Marketing Channels:
Primarily SEO + Google Ads. Company profiles exist on Facebook, Instagram and TikTok. Furthermore, we currently sell on the following online marketplaces: OTTO, Zalando, Amazon, About You, Ankorstore, Orderchamp. We have terminated the following marketplaces in the past because the effort was not worthwhile for us: Mirapodo, eBay, Etsy, Avocadostore, Hood, Limango, Yatego, Kaufland, REAL and various price comparison sites such as idealo.de, preis.de etc. — in principle, it should not be a problem to reactivate these channels.
Markets:
Our customers came from all over Europe until about two years ago because we sold across Europe via Amazon and also stored products in Poland and the Czech Republic via Amazon. As advertising costs and FBA fees continued to rise, we decided to stop international shipping completely and switch to FBM on Amazon. In principle, though, all of this can be rebuilt. As things stand, we only sell to Germany, both in the shop and on the marketplaces. The only exceptions are the two B2B marketplaces, where we can basically sell worldwide, but almost nothing happens there because we don’t actively pursue it.
Target Group:
Our main target group is women between the ages of 18 and 45 who like subtle jewellery. We also carry some products for men, whose main target group is between the ages of 18 and 35. On Valentine’s Day, Easter and Christmas (and also throughout the year), there are of course many men who order jewellery for their partners.
Monetization:
Product sales via the online shop and marketplaces. There is also fundamental potential to use the integrated blog, e.g. for link collaborations or other advertising.
Monthly Costs:
Below is a rough overview of the costs for the current status of the company:
Tax advisor: approx. 300€
Shopify incl. plugins + domain: approx. 40€
Otto basic fee: approx. 100€ + percentage of sales revenue
Zalando basic fee: approx. 40€ + percentage of sales revenue
Amazon basic fee including Amainvoice for invoicing: approx. 82€ + percentage of sales revenue
Amazon advertising costs: approx. 100€
Otto advertising costs: approx. 400€
Shipping costs for all orders: approx. 1,350€
Costs for storage, shipping, returns processing, etc.: approx. 900€
Virtual telephone system: approx. 5€
External telephone customer service: approx. 90€
Google Ads: approx. 100€
Hosting for own dashboard: approx. 13€
QR code software: approx. 5€
Grüner Punkt Verpackungslizenz: approx. 10€
Business account/credit card: approx. 20€
Product purchasing: varies greatly
Weekly Workload:
With the current setup, where external staff take care of the day-to-day business (customer service, shipping, etc.), about two hours a week are enough to keep everything running smoothly.
Reasons for Selling:
After generating nearly a million in revenue and a healthy profit in 2021, consumers in the jewellery sector have become more cautious since the start of the war in Ukraine. At the same time, our main business at the time on Amazon became increasingly difficult due to a large number of new competitors and higher advertising costs. When we realised that the business was no longer profitable, we gradually implemented various measures: significantly reducing advertising expenditure, shutting down unprofitable sales channels, stopping sales to the EU, reducing the variety of our product range, and much more. In recent weeks in particular, we have made some major adjustments in order to return to profitability in the future (we posted losses in 2022 and 2024, but ended 2023 with a profit – we do not yet have reliable figures from our tax advisor for 2025). We now have the option of continuing to run the brand with as little effort as possible so that it generates a small profit in the future – or we can hand over the brand to someone who has the capital and time to turn it into something really big. The foundation is there: a ready-made online shop, marketplace approvals and connections, existing inventory, countless product expansion opportunities with our current manufacturers, dropshipping opportunities, e.g. in the higher-priced gold jewellery sector, many thousands of Amazon reviews on our products, well over 110,000 customers (in total in the shop and on the marketplaces), relevant brand searches on Google and Amazon, top domain rating, high Sistrix visibility, a newsletter list including Klaviyo Flows, and decent traffic on our own online shop.
Launch date:
2016
Category:
E-Commerce
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- Published on 07.01.2026
- Seller last active im Juni 2025