Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 38.500,00 | not specified |
Description
Tech Stack:
Shopify" does not require translation as it is a brand name.
Key Competitors:
Tempur – Provider of ergonomic sleep products with a focus on neck and back sleepers.
URL: https://de.tempur.com/kissen/
Feela – Online shop for ergonomic head pillows, specialized in neck support pillows.
URL: https://feela.de/
Thomsen Germany – Manufacturer of orthopedic head pillows from Talalay latex.
URL: https://www.thomsen-germany.de/
Blackroll – Provider of the "Recovery Pillow" for various sleeping positions.
URL: https://blackroll.com/products/blackroll-recovery-pillow
Emma – Manufacturer of sleep products, including pillows for all sleeping positions.
URL: https://www.emma-matratze.de/kissen/
Seven Sundays – Provider of orthopedic pillows with a focus on ergonomic design.
URL: https://seven-sundays.shop/collections/kissen
Allnatura – Provider of natural head pillows with a focus on high-quality materials.
URL: https://www.allnatura.de/kopfkissen.html
Ergolex – Manufacturer of orthopedic neck pillows with memory foam.
URL: https://ergolex-shop.de/
Seeger24 – Provider of ergonomic neck support pillows for healthy sleep.
URL: https://www.seeger24.de/Haus-und-Wohnen/Gesunder-Schlaf/Schlaf-und-Nackenkissen/
Matratzen Concord – Retailer with a range of neck support pillows.
URL: https://www.matratzen-concord.de/kissen/nackenkissen/
Marketing Channels:
Google Ads
Markets:
Germany, Austria, Switzerland
Target Group:
- Adults who sleep on their back and side with neck and back problems
- Parents of children (from 5 years old) for healthy spinal development
- Secondary: Rehabilitation patients, orthopedists, sleep consultants, medical supply stores, hospitals
Monetization:
- Sale of products through own online shop (head and neck support pillows)
- Sale of children’s and specialty pillows
- Previous focus on direct online sales via Google Shopping
- Optional: Expansion possible through social media marketing, influencer collaborations, Amazon or marketplace distribution
Monthly Costs:
Shopify approx. 44 €, Google Ads approx. 1000 €
Weekly Workload:
10 hours
Reasons for Selling:
I have successfully built the project with my means and resources, but I have reached my limits in online marketing. A buyer with more experience or reach in digital marketing can fully exploit the potential of the shop, the brand, the patent, and the production form.
Category:
E-Commerce
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| Published on: | 01.09.2025 |
| Seller last active: | this week |