Financial Overview
Online store for ergonomic pillows for back and side sleepers
Tech Stack:
Shopify" does not require translation as it is a brand name.
Key Competitors:
Marketing Channels:
Google Ads
Markets:
Germany, Austria, Switzerland
Target Group:
- Adults who sleep on their back and side with neck and back problems
- Parents of children (from 5 years old) for healthy spinal development
- Secondary: Rehabilitation patients, orthopedists, sleep consultants, medical supply stores, hospitals
Monetization:
- Sale of products through own online shop (head and neck support pillows)
- Sale of children’s and specialty pillows
- Previous focus on direct online sales via Google Shopping
- Optional: Expansion possible through social media marketing, influencer collaborations, Amazon or marketplace distribution
Monthly Costs:
Shopify approx. 44 €, Google Ads approx. 1000 €
Weekly Workload:
10 hours
Reasons for Selling:
I have successfully built the project with my means and resources, but I have reached my limits in online marketing. A buyer with more experience or reach in digital marketing can fully exploit the potential of the shop, the brand, the patent, and the production form.
Launch date:
April 2016
Category:
E-Commerce
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- Published on 01.09.2025
- Seller last active im Oktober 2025