D2C brand project in the dog nutrition sector with first-mover potential
The project is based on a Direct-to-Consumer (D2C) business model focusing on a premium dietary supplement for dogs, designed to be administered daily as an all-in-one solution. The product is intended to replace multiple single supplements – a concept proven successful in the human health sector (e.g., Athletic Greens, LaVita) but still considered a first-mover opportunity in the pet segment.Revenue is generated through one-time sales and recurring revenue via a subscription model. The existing infrastructure (Shopify, Klaviyo, legally compliant labels, manufacturer, shipping partner, agency contacts) enables an immediate market launch without lead time or legal risks.
✅ Why the price is justified:
A market-ready concept with first-mover potential in the functional pet supplement segment.
Ready-to-sell product inventory (approximately 300 cans) with a retail value of nearly €18,000.
Complete brand infrastructure, including online shop, email flows, design & texts.
Professional branding & packaging at a premium level.
Established manufacturer in Germany with a finished formula & tested ingredients.
⚙️ Scalability is immediately possible – via ads, subscription model, Amazon, retail, or influencer partnerships.
All legal fundamentals (e.g., feed labeling, manufacturer number, brand registration) are already completed.
The project saves the buyer several months of development time, agency, and legal costs – and offers the chance to directly transform a complete setup into a scalable brand. The value of the inventory, design work, setup time, and trademark protection alone far exceeds the advertised purchase price.
Tech Stack:
Shopify
Key Competitors:
Marketing Channels:
Google Ads, Meta
Markets:
Germany, Austria
Target Group:
Dog owners from to
Monetization:
Sale of products
Monthly Costs:
Shopify, €29 monthly, other licenses: €20.
Weekly Workload:
The current workload is manageable and can be handled alongside a job. The operational effort is currently limited to:
Order processing (about 3–5 minutes per package for self-shipping)
Managing/coordinating performance marketing (e.g. via an agency or Ads Manager)
Reordering goods from the manufacturer as soon as stock levels decrease
Depending on the degree of automation (fulfillment, subscription system, agency support), the time required averages 3–6 hours per week.
By using a fulfillment service provider or dropshipping warehouse, the effort can even be reduced to under 2 hours per week.
Reasons for Selling:
The project is being sold as part of an internal strategic restructuring. It is not due to economic reasons, but a conscious decision to realign resources and capacities.
The brand, product, and infrastructure are fully developed, legally sound, and ready for scaling – the sale is therefore specifically targeted at founders, brand acquirers, or e-commerce players who want to build on a completed setup.
Launch date:
2025
Category:
E-Commerce
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- Published on 24.09.2025
- Seller last active im September 2025