Online shop for home fitness equipment

Overview

Founded: 2019

Brand: registered with the German Patent and Trademark Office

Domains: .de + .co.uk included

Platforms: Shopify, eBay, Amazon

Customer base: > 35,000 satisfied customers

Market: Home fitness / health / sports

Business figures

Average annual revenue: €276,000
2019 212,000 EURO
2020 800,000 EURO
2021 516,000 EURO
from this point onwards there was unfortunately no one taking care of the shop.
2022 110,000 EURO
2023 45,000 EURO
2024 35,000 EURO

Profit margin: approx. 50%

Inventory: approx. €10,000 (net, excl. VAT) → now with 30% discount = €7,000
!!! Must be taken over in addition to the purchase price !!!

Highlights

✅ Established brand for 5 years
✅ 14 active, high-quality fitness products in the range
✅ More than 45,000 registered customers
✅ Modern, responsive website (optimized for all devices)
✅ Multichannel shop (Shopify, Amazon, eBay)
✅ Integrations to inventory/ERP systems available
✅ High visibility: Domain Authority 8
✅ Strong margin & demonstrably profitable
✅ Future-proof market – growing demand for home fitness

Handover

Shop remains operational until takeover → smooth continuation guaranteed

Existing contacts with suppliers, service providers & partners will be handed over

Onboarding & training provided by the seller

All intellectual property rights, domains & accounts & all social accounts are included in the purchase price

Why buy?

The online shop is the ideal entry into the booming fitness market. With a strong brand, an established product range and an existing customer base, the new owner can start selling immediately and scale the shop according to their vision.

Purchase price includes brand rights, domains & online shops, all social accounts, Facebook, Twitter, Instagram, Pinterest, TikTok and YouTube

In addition to the purchase price, part of the inventory must be taken over, required: €7,000 (purchase value €10,000 minus 30% discount, net excl. VAT).