Online shop for sustainable dog products

Take over a successful online shop with a strong brand & significant growth potential!
Successor wanted!

I’m offering a rare opportunity to take over an established, active online shop built with passion, expertise and strategic vision. A well-known and respected brand has emerged und is now a recognized name in sustainable dog and cat products.

Key figures at a glance:
- Revenue 2021 to date: €1,220,000
- Margin: approx. 40%
- Average order value across the entire period: €88.09
- 9,000 newsletter subscribers (Klaviyo)
- approx. 5,100 genuine Instagram followers
- 12,900 customers
- Strong organic reach
- Numerous marketing channels have not yet been, or have only been minimally, exploited. There are clear and exciting scaling opportunities here.

There is also a physical warehouse (approx. 70 m²) with inventory valued at approx. €17,000. This amount is included in the purchase price.
About 15% of products are dropshipped. Solid supplier relationships developed over the last 4 years will, of course, be handed over and introduced.

What you get:
- An established brand with over 10,000 customers
- A fully set-up online shop with a well-thought-out supplier structure
- Access to ad accounts and proven marketing strategies—with clear potential for scaling and improvement
- Personal onboarding and handover period to ensure a smooth start (minimum 4 weeks)
- Scalable structures—ready for the next growth step
- Current warehouse inventory value: approx. €17,000

Tech stack:
- Shopify
- Billbee
- Klaviyo

Growth potential:
- Across virtually all advertising channels and organic reach. Hardly any channel lacks potential.
- Expand Google Ads, utilize Meta Ads, professionalize newsletter marketing, grow affiliate programs
- Influencer partnerships, TikTok Ads and TikTok Shop

Why I’m selling:
After a successful period with this passion project, I want to focus on new ventures.

The shop and the brand provide a solid foundation to build a successful online business. Brand value has been created, the customer base is large and stable, and is a recognized brand in the sustainable pet product segment.

I hope the project will be taken over by someone who, with fresh perspective, enthusiasm and drive, will lead the next growth phase. The foundation is laid—now it just needs the right person to unlock the full potential and take the brand to the next level.