Financial Overview
Online store for dog beds and dog accessories
The business model is based on selling high-quality dog sleep products through a dedicated Shopify online store. The shop is fully set up, legally compliant (Händlerbund texts) and technically optimized. All processes – from purchasing through shipping to customer service – run automatically via dropshipping connections.The focus is on the growing niche of “healthy dog sleep.” The product range includes dog beds, baskets and accessories with a clear brand identity and high-quality product images.
Organic traffic is generated through blog articles, SEO and backlinks; additionally, automated email flows run via Klaviyo and Google Ads campaigns.
The sale price is justified by the professional setup, the optimized infrastructure, existing revenues and the demonstrable growth in 2025. The project can be continued immediately and offers significant potential for scaling through marketing and product range expansion.
Tech Stack:
Shopify, Klaviyo (Email & Reviews), DSers, Simprosys Google Shopping Feed, Smart SEO, GP JSON-LD Schema, Händlerbund legal texts, SevDesk, Loox, Trustpilot, Tidio (Chatty), Pandectes GDPR, Kiwi Size Chart, BSure Checkout Rules, Essential Upsell, Uptain Conversion Optimization, Postship Order Tracking, Facebook & Instagram Integration, Google & YouTube Ads, Flow Automation, Search & Discovery, Google Analytics.
Key Competitors:
Marketing Channels:
SEO, Google Ads (Performance Max), Instagram, Facebook, E-Mail marketing (Klaviyo), influencer collaborations, backlinks & content marketing via blog articles
Markets:
Germany, Austria and Switzerland
Target Group:
Men and women between 20 and 70 years old, dog owners
Monetization:
Through the sale of premium dog beds, baskets, cushions and accessories via our own Shopify online shop. Additional revenue is generated through affiliate marketing and recurring purchases from existing customers.
Monthly Costs:
Shopify €33, Apps & Tools approx. €74, Accounting (SevDesk) €9, Marketing (Google Ads & Social Media) approx. €120 – Total approx. €236 per month.
Weekly Workload:
10 hours
Reasons for Selling:
The sale is due to time constraints, as I want to focus on other projects going forward. The shop is fully set up and offers potential for further growth.
Launch date:
June 2024
Category:
E-Commerce
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- Published on 12.11.2025
- Seller last active im November 2025