Profitable SaaS model for planning and running sports tournaments

Summary/Description

Profitable browser-based SaaS for planning and running live sports tournaments, offered with full transfer of customers, data, licenses, and code. The platform replaces Excel and paper with intuitive tournament planning, real-time live-result display, and responsive presentation on smartphones, large screens, or embedded websites. It supports many sports with a strong focus on football and additional recreational, team, and e-sports formats. Key strengths include easy-to-use scheduling tools, role-based permissions, live modules for scoreboards and tables, and a prepared path for international expansion via multilingual support.

Commercially robust metrics and conversion potential: more than 3 orders per customer, average order value of €31.15, customer lifetime value of €101.76, over 5,000 free-profile users with conversion potential, and nearly 13,000 total registered users. The platform is primarily used in Germany, Austria, and Switzerland, with additional usage in Luxembourg and South Tyrol. An English-language option is prepared to unlock significant growth.

All technical components are production ready and included in the sale. Monthly operational costs are modest (hosting approx. €500, tax advisor approx. €130, other approx. €75). Current weekly workload averages 20 hours, covering customer support, product development, marketing and acquisition, and administration. The founders are selling to focus on new projects; the product offers clear international scaling potential and requires an active owner to accelerate growth.

Questions and Answers

Tech Stack

Architecture / Setup

Website:
- Content management system with integrated shop system
- Memberships and subscription management
- Custom plugins for transactional email integration and API synchronization (users, subscriptions, status, actions, authentication)

Frontend:
- Modern JavaScript framework with UI component library
- WebSockets for live updates
- Prepared for multilingual support
- Four frontend projects

Backend:
- JavaScript-based server with JSON data exchange
- Document database with an ODM
- In-memory datastore for temporary background processes and job queueing
- Two backend projects:
o API → interface for frontend and synchronization with the website/shop
o Worker → backend for background jobs such as publishing live data via WebSockets and controlling PDF print jobs
- Authentication via JSON Web Tokens
- Error-monitoring tooling
- Media management with CDN
- Security measures: secure HTTP headers, data sanitization against NoSQL injection, XSS protection, rate limiting
- Fully TypeScript-based

CI/CD:
- Repository management, automated build pipeline and deployment
- Staging and production environments

Marketing Channels
- Ongoing SEO optimization
- Newsletter and mailings (irregular)
- Strong word-of-mouth referrals from clubs
- Social media channels available but currently not active
- B2B outreach: telemarketing and postal outreach to venues, clubs, and event agencies

Markets
• Germany, Austria, Switzerland
• Additionally: Luxembourg and South Tyrol (Italy)
• Internationalization including English is prepared and offers significant growth potential

Target Group
Economically most important customer segments (in this order):
1. Clubs with regular tournaments
2. Professional corporate and agency tournaments
3. Hobby groups, especially e-sports
4. School tournaments and city festivals

Monetization
License revenues

Monthly Costs
Hosting approx. €500
Tax advisor approx. €130
Other: approx. €75

Weekly Workload
Approx. 20 hours per week, distributed as:
• 2 hrs customer support
• 10 hrs further development
• 6 hrs marketing & acquisition
• 2 hrs administration

Reasons for Selling
The founders are focusing on new projects and no longer have capacity to drive growth. The product has significant scaling potential, particularly internationally, and requires an engaged owner to prevent stagnation.