Successful E-commerce shop for Shapewear

Summary/Description:
It is a fast-growing premium shapewear e-commerce brand, launched in Feb 2024, offering sculpting dresses, bodysuits, and contour essentials designed for comfort, support, and modern aesthetics. The business has rapidly achieved strong product-market fit across the US and EU, driven by high-margin bestsellers, effective Meta and TikTok advertising, and a lean dropshipping fulfillment model. With rising conversion rates, robust unit economics, and a scalable marketing and fulfillment foundation, To The Curve is a ready-to-scale acquisition opportunity for buyers seeking a profitable, growth-oriented DTC brand in the expanding shapewear market.

Questions and Answers:
Q: What are the key business details at a glance?
A: Platform: Shopify
Business Model: Dropshipping
Customers: Growing, recurring customer base
Year Launched: Feb 2024
TTM Revenue: $348,370
TTM Net Profit: $80,816
Lifetime Revenue: $378,493
Gross Profit Margins: ~71%
AOV: $53
Meta Ads ROAS: 2x+
TikTok Ads ROAS: 2x+
Conversion Rate Increase: +163% YTD

Q: What makes this business stand out?
A: Product Moat: A premium shapewear brand built on high-quality fabrics, inclusive sizing, and modern sculpting designs that deliver comfort, support, and a best-in-class wearing experience.
Proven Profitability: Strong 71% gross margins supported by efficient supplier terms and a lean dropshipping model.
Engaged & Growing Audience: A 10,000 TikTok following and a high-value email list of 10,000 active subscribers.
Fast-Growing Market Position: The global shapewear market is projected to reach $4.32B by 2030, growing at an 8% CAGR.
Scalable Fulfillment Model: A reliable dropshipping setup ensures smooth fulfillment, low owner workload, and easy scalability across regions.
High-Performing, Growth-Ready Marketing Setup: Meta and TikTok ads deliver a strong 2.0x+ ROAS with clear upside across new channels, expanded SKUs, and regional scaling, all achievable with minimal overhead.
Team Continuity Option: A dedicated Marketing Manager and E-Commerce Manager can stay on for a new owner if they prefer a more hands-off role.

Tech Stack
Q: What technology is used?
A: Shopify

Marketing Channels
Q: Which marketing channels are active?
A: TikTok
Meta Ads
Google Ads
Klaviyo

Markets
Q: Which markets does the business serve?
A: United States, Germany, and Austria

Target Group
Q: Who is the target customer?
A: Women

Monetization
Q: How does the business generate revenue?
A: Product sales

Monthly Costs
Q: What are the primary monthly expenses?
A: Advertising & Marketing
Subscriptions
Transaction Cost

Weekly Workload
Q: How much owner time is required?
A: 10 hours per week

Reasons for Selling
Q: Why is the business being sold?
A: The owners are raising funds for their main business to invest in, to achieve further growth.