Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 300.000,00 | not specified |
Description
Summary / Description:
Trading in Asian Furniture, Building Elements & Sculptures
Established online retailer (since 2003) specializing in high-quality Asian furniture, reproductions, antiques and home accessories. The business offers a carefully curated catalog of unique, handpicked pieces and decorative one-offs sourced primarily from China and India, built over more than two decades and recognized for its distinct character and celebrity clientele. The online shop runs on a stable, SEO-optimized Magento platform and maintains active marketplace relationships. Included in the sale is a substantial ready-to-ship inventory with significant brand recognition and strong visual appeal—an attractive opportunity for investors, agencies or e-commerce professionals able to relaunch the business using modern digital marketing and storytelling.
Key benefits and value:
- Distinct brand and product assortment with strong visual and storytelling potential, appealing to design lovers, interior stylists and high-profile customers.
- Large, ready-to-ship inventory (approx. €250,000) that supports immediate sales and relaunch efforts.
- Longstanding niche concept with 20 years of market presence and high image value.
- Operational Magento shop with responsive design and SEO foundations; marketplace integrations already in place.
- Significant growth upside: professional relaunch leveraging social media, influencers and performance marketing could restore annual revenues to the million-euro range; low competition and strong scalability across Europe.
Business at a glance:
Branch: Furniture / Home / Ethnic décor / Antiques
Target audience: Design lovers, commercial project outfitting, interior fans, collectors, interior stylists, celebrities
Range: Reproductions & originals, predominantly from China & India
Online shop: Magento (stable operation), responsive, SEO-optimized
Marketplaces: Active connections to major marketplaces; recent successful relaunch on a key marketplace
Highlights:
Distinct brand value: Potential for prominent customers, an "Instagram-ready" assortment with strong storytelling potential
Large market opportunity: Competition was significantly reduced during Corona — excellent prospects for a professional relaunch
Inventory value approx. €250,000: High-quality, ready-to-ship stock included (warehouse space ~1000 sqm available if desired)
Longstanding experience: A 20-year established niche concept with high image value
Why we are selling:
After severe declines during the Corona period, operations were scaled back and the project has not been systematically rebuilt. The current owners lack the know-how for modern e-commerce strategies (social media, influencers, performance marketing, etc.) and wish to refocus their activities.
Options:
Full sale: including purchase of entire inventory
Optional: minority stake with operational know-how possible
Target buyers: Investors, agencies, e-commerce professionals with a flair for design and storytelling
With a dedicated team and modern tools, annual revenues in the million-euro range are realistic again — the niche is emotional, exclusive, visually strong, low in competition and highly scalable across Europe.
Contact & further information available on request.
Tech Stack
Magento
Marketing Channels
Google Ads, SEO
Markets
Germany, Austria, Switzerland (EU)
Target Group
30-80
Monetization
Sale of products
Monthly Costs
100
Weekly Workload
10 hours
Reasons for Selling
After sharp declines during the Corona period, we withdrew from active business and have not systematically relaunched the project. We currently lack the know-how for modern e-commerce strategies (social media, influencers, performance marketing, etc.) and would like to reorient ourselves.
Questions & Answers:
Q: What is included in the sale?
A: The sale can include the online shop and its ready-to-ship inventory (approx. €250,000). A minority stake with operational involvement is also possible.
Q: What platform and technical setup does the shop use?
A: The shop runs on Magento, is responsive and SEO-optimized, with active marketplace integrations.
Q: Who are the target customers?
A: The target audience includes design lovers, commercial project outfitters, interior fans, collectors, interior stylists and celebrities, primarily in Germany, Austria and Switzerland.
Q: Why is the business being sold?
A: The owners scaled back operations after severe declines during the Corona period and have not rebuilt the project; they lack the modern e-commerce expertise required for a professional relaunch and wish to refocus.
Q: What are the growth opportunities?
A: The business has strong visual appeal, a distinctive brand and a substantial inventory, offering scope for relaunch via social media, influencer campaigns and performance marketing to potentially restore annual revenues to the million-euro range across European markets.
Q: What are the ongoing costs and workload?
A: Monthly costs are approximately 100, with a weekly workload of about 10 hours under the current operation.
Q: Which markets does the business currently serve?
A: The primary markets are Germany, Austria and Switzerland (EU).
Q: What kind of buyer is ideal?
A: Ideal buyers are investors, digital agencies or e-commerce professionals with experience in design-led brands, storytelling and performance marketing.
Trading in Asian Furniture, Building Elements & Sculptures
Established online retailer (since 2003) specializing in high-quality Asian furniture, reproductions, antiques and home accessories. The business offers a carefully curated catalog of unique, handpicked pieces and decorative one-offs sourced primarily from China and India, built over more than two decades and recognized for its distinct character and celebrity clientele. The online shop runs on a stable, SEO-optimized Magento platform and maintains active marketplace relationships. Included in the sale is a substantial ready-to-ship inventory with significant brand recognition and strong visual appeal—an attractive opportunity for investors, agencies or e-commerce professionals able to relaunch the business using modern digital marketing and storytelling.
Key benefits and value:
- Distinct brand and product assortment with strong visual and storytelling potential, appealing to design lovers, interior stylists and high-profile customers.
- Large, ready-to-ship inventory (approx. €250,000) that supports immediate sales and relaunch efforts.
- Longstanding niche concept with 20 years of market presence and high image value.
- Operational Magento shop with responsive design and SEO foundations; marketplace integrations already in place.
- Significant growth upside: professional relaunch leveraging social media, influencers and performance marketing could restore annual revenues to the million-euro range; low competition and strong scalability across Europe.
Business at a glance:
Branch: Furniture / Home / Ethnic décor / Antiques
Target audience: Design lovers, commercial project outfitting, interior fans, collectors, interior stylists, celebrities
Range: Reproductions & originals, predominantly from China & India
Online shop: Magento (stable operation), responsive, SEO-optimized
Marketplaces: Active connections to major marketplaces; recent successful relaunch on a key marketplace
Highlights:
Distinct brand value: Potential for prominent customers, an "Instagram-ready" assortment with strong storytelling potential
Large market opportunity: Competition was significantly reduced during Corona — excellent prospects for a professional relaunch
Inventory value approx. €250,000: High-quality, ready-to-ship stock included (warehouse space ~1000 sqm available if desired)
Longstanding experience: A 20-year established niche concept with high image value
Why we are selling:
After severe declines during the Corona period, operations were scaled back and the project has not been systematically rebuilt. The current owners lack the know-how for modern e-commerce strategies (social media, influencers, performance marketing, etc.) and wish to refocus their activities.
Options:
Full sale: including purchase of entire inventory
Optional: minority stake with operational know-how possible
Target buyers: Investors, agencies, e-commerce professionals with a flair for design and storytelling
With a dedicated team and modern tools, annual revenues in the million-euro range are realistic again — the niche is emotional, exclusive, visually strong, low in competition and highly scalable across Europe.
Contact & further information available on request.
Tech Stack
Magento
Marketing Channels
Google Ads, SEO
Markets
Germany, Austria, Switzerland (EU)
Target Group
30-80
Monetization
Sale of products
Monthly Costs
100
Weekly Workload
10 hours
Reasons for Selling
After sharp declines during the Corona period, we withdrew from active business and have not systematically relaunched the project. We currently lack the know-how for modern e-commerce strategies (social media, influencers, performance marketing, etc.) and would like to reorient ourselves.
Questions & Answers:
Q: What is included in the sale?
A: The sale can include the online shop and its ready-to-ship inventory (approx. €250,000). A minority stake with operational involvement is also possible.
Q: What platform and technical setup does the shop use?
A: The shop runs on Magento, is responsive and SEO-optimized, with active marketplace integrations.
Q: Who are the target customers?
A: The target audience includes design lovers, commercial project outfitters, interior fans, collectors, interior stylists and celebrities, primarily in Germany, Austria and Switzerland.
Q: Why is the business being sold?
A: The owners scaled back operations after severe declines during the Corona period and have not rebuilt the project; they lack the modern e-commerce expertise required for a professional relaunch and wish to refocus.
Q: What are the growth opportunities?
A: The business has strong visual appeal, a distinctive brand and a substantial inventory, offering scope for relaunch via social media, influencer campaigns and performance marketing to potentially restore annual revenues to the million-euro range across European markets.
Q: What are the ongoing costs and workload?
A: Monthly costs are approximately 100, with a weekly workload of about 10 hours under the current operation.
Q: Which markets does the business currently serve?
A: The primary markets are Germany, Austria and Switzerland (EU).
Q: What kind of buyer is ideal?
A: Ideal buyers are investors, digital agencies or e-commerce professionals with experience in design-led brands, storytelling and performance marketing.
Buyer Protection
| Published on: | 05.12.2025 |
| Seller last active: | this week |
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