Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 177.000,00 | 22.200,00 |
Description
Summary/Description
An established e-commerce store in the lighting and tech niche with a proven track record and strong recurring infrastructure. The shop generated €2.2M in historical revenue and €452,000 in profit, with a customer base of 33,000 that offers immediate advertising and upsell potential. The catalog includes decorative lamps and a complementary tech product, sold through a fully outsourced dropshipping model where fulfillment, customer support, and Google Ads are managed by external partners. Branded packaging enhances trust and repeat purchases, while documented processes enable a smooth handover with minimal onboarding. Current TTM results provide a solid baseline that can be scaled through targeted campaigns and new product introductions. Low ongoing workload makes this an attractive acquisition for buyers seeking a largely automated, revenue-generating business with clear expansion opportunities.
Questions and Answers
What products does the shop sell?
The shop sells decorative lamps and a tech product through a dropshipping setup.
What is the historical financial performance?
Historically the store achieved €2.2M in revenue and €452,000 in profit.
What are the current operational characteristics?
Fulfillment, support, and Google Ads are outsourced to external partners, resulting in largely automated operations and stable logistics managed reliably for several years.
How large is the customer base?
The store has 33,000 customers, presenting immediate opportunities for advertising and upselling.
What makes the product presentation effective?
Products ship in branded packaging, which increases customer trust and supports higher repeat purchase rates.
Is the business easy to transition?
Yes. The store has a clearly documented infrastructure that can be taken over without extensive onboarding.
What are the main marketing channels?
Google Ads, Facebook Ads, Instagram, and Email Marketing.
What is the tech stack?
Shopify, Klaviyo, Helpscout.
Which markets does the business serve?
Germany and Austria.
Who is the target audience?
People aged roughly 25 to 55 who want to enhance their homes and value harmonious lighting and practical everyday technology. Younger buyers prioritize design and social inspiration, while older buyers value functionality and ease of use. Many customers discover the brand through paid advertising and convert after only a few touchpoints.
How is the business monetized?
Sale of products.
What are the monthly costs?
Hosting: 190 EUR
Google Ads adspend (variable): currently 1500 EUR
Marketing agency (Google Ads): 500 EUR
Support platform: 50 EUR
Support freelancer (variable): 250 EUR
What is the weekly workload for an active owner?
With fulfillment, support, and Google Ads outsourced, the buyer can expect about 10 hours per week if actively developing the shop, introducing new products, and running campaigns.
Why is the owner selling?
The owner is refocusing their career and reallocating time to other projects, choosing to sell while the store continues to run steadily.
An established e-commerce store in the lighting and tech niche with a proven track record and strong recurring infrastructure. The shop generated €2.2M in historical revenue and €452,000 in profit, with a customer base of 33,000 that offers immediate advertising and upsell potential. The catalog includes decorative lamps and a complementary tech product, sold through a fully outsourced dropshipping model where fulfillment, customer support, and Google Ads are managed by external partners. Branded packaging enhances trust and repeat purchases, while documented processes enable a smooth handover with minimal onboarding. Current TTM results provide a solid baseline that can be scaled through targeted campaigns and new product introductions. Low ongoing workload makes this an attractive acquisition for buyers seeking a largely automated, revenue-generating business with clear expansion opportunities.
Questions and Answers
What products does the shop sell?
The shop sells decorative lamps and a tech product through a dropshipping setup.
What is the historical financial performance?
Historically the store achieved €2.2M in revenue and €452,000 in profit.
What are the current operational characteristics?
Fulfillment, support, and Google Ads are outsourced to external partners, resulting in largely automated operations and stable logistics managed reliably for several years.
How large is the customer base?
The store has 33,000 customers, presenting immediate opportunities for advertising and upselling.
What makes the product presentation effective?
Products ship in branded packaging, which increases customer trust and supports higher repeat purchase rates.
Is the business easy to transition?
Yes. The store has a clearly documented infrastructure that can be taken over without extensive onboarding.
What are the main marketing channels?
Google Ads, Facebook Ads, Instagram, and Email Marketing.
What is the tech stack?
Shopify, Klaviyo, Helpscout.
Which markets does the business serve?
Germany and Austria.
Who is the target audience?
People aged roughly 25 to 55 who want to enhance their homes and value harmonious lighting and practical everyday technology. Younger buyers prioritize design and social inspiration, while older buyers value functionality and ease of use. Many customers discover the brand through paid advertising and convert after only a few touchpoints.
How is the business monetized?
Sale of products.
What are the monthly costs?
Hosting: 190 EUR
Google Ads adspend (variable): currently 1500 EUR
Marketing agency (Google Ads): 500 EUR
Support platform: 50 EUR
Support freelancer (variable): 250 EUR
What is the weekly workload for an active owner?
With fulfillment, support, and Google Ads outsourced, the buyer can expect about 10 hours per week if actively developing the shop, introducing new products, and running campaigns.
Why is the owner selling?
The owner is refocusing their career and reallocating time to other projects, choosing to sell while the store continues to run steadily.
Buyer Protection
| Published on: | 09.12.2025 |
| Seller last active: | this week |
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