Summary/Description:
An established Etsy print-on-demand shop selling personalized posters with proven, long-term organic SEO performance. Operating for over two years, the business generates consistent, ad-free revenue with a high profit margin and minimal workload. Many designs rank on page 1, producing steady orders and strong conversion rates. This is a low-risk, scalable e-commerce opportunity ideal for a buyer seeking a turnkey, SEO-driven store with room for growth by expanding the product range and international listings.
Questions and Answers:
What is for sale?
A fully operational Etsy shop specializing in customizable print-on-demand posters, built and grown organically over more than two years.
What is Print on Demand?
Print on Demand is a fulfillment model where products are produced and shipped by an external supplier after a sale is made. This model eliminates inventory risk and keeps overhead low, because the product is only paid for once it has sold. After the sale, printing and shipping are handled by the supplier.
Key figures
Total revenue: €12,700
Profit margin: ~60%
Number of orders: 508
Reviews: 78 reviews, average 4.8 stars
CVR (Conversion Rate): approx. 4.2%
Strengths & Advantages
Very strong organic reach driven by long-term SEO optimization
Multiple products have maintained page-1 rankings for years, signaling high trust and relevance on the marketplace
No advertising costs required
High profit margin of around 60%
Low time required per order
Positive reviews and a reliable conversion rate
Clear scalability: adding designs increases keyword coverage and visibility, which drives revenue growth
Potential
Significant growth potential due to strong market demand for Etsy print-on-demand posters. Effective growth levers include:
- Expanding the product range to capture more keywords and achieve additional page-1 rankings
- Potentially listing internationally to reach English-speaking markets
Reason for sale
The sale is for personal reasons. The shop is successful and is not being sold to fund a new project; the owner requires short-term liquidity.
What’s included with the purchase
Complete Etsy shop
All design templates and design assets
Branding, logo, and shop graphics
Tech Stack
Design templates
Marketing Channels
None; all sales are organic without advertising costs
Markets
Germany
Target Group
Predominantly women
Monetization
Sale of customizable posters
Monthly Costs
No fixed monthly costs; only a marketplace sales fee applies per sale
Weekly Workload
3 hours
Reasons for Selling
Personal need for funds