Nutritional supplements for dogs and cats

Established Pet Food and Supplement Brand (DACH)

For sale: the registered brand including all brand-related assets.
The existing UG / company is not part of the sale.

About the Brand
The brand is positioned in the modern pet health & supplementation space, focused on dogs, cats and horses. It stands for natural ingredients, clear benefit communication and premium products “Made in Germany”.

The brand is already established in e-commerce and presents professionally through:

- Own brand shop (Shopify)
- Amazon Brand Store (Brand Registry)
- Consistent brand identity
- Scalable, brand-ready product portfolio
- Animal supplements (e.g., vitamins, joint products, brewer’s yeast)
- Timeless products with high repurchase rates
- Broad expansion potential (additional supplements, care products, feed additives)

Strengths and Purchase Arguments

✔ Established brand with positive perception
✔ Clear positioning in the growing “pet health” market
✔ Amazon-ready including brand store & listings
✔ Non-seasonal — year-round demand
✔ Ideal for e-commerce entrepreneurs, Amazon sellers or existing pet brands
✔ Immediately operable, scalable & suitable for international expansion

What’s Included in the Brand Sale:

- Trademark rights
- Domain (.de, .com)
- Brand identity (branding, product designs)
- Amazon Brand Store and brand-related content
- Shopify shop
- Contacts for manufacturers and logistics providers
- Optional: support for handover / know-how transfer

Reason for Sale
Strategic realignment.
The brand is intentionally being sold to allow a new owner to drive further growth.

Target Buyers

- Amazon FBA sellers
- D2C brands in the pet segment
- Investors / brand buyers
- Companies with existing logistics & marketing capabilities
- Newcomers to online retail

This brand offers a rare opportunity to acquire an already developed pet brand without starting from scratch. Ideal for buyers who want to scale immediately from a credible, brand-ready foundation.

Further information, figures and details available upon request.