Content Business Germany
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Online magazine for car enthusiasts

Online magazine for car enthusiasts
SPEEDxpertz – Online magazine for car and speed fans
Magazin, reviews, buying guides and insider knowledge from the world of the speed scene

For time reasons I'm parting with SPEEDxpertz. An online magazine for everything that combines speed and passion. It is a ready-made foundation for numerous, diverse monetization opportunities.

Another car and drivestyle magazine?

No, because we take a different course. While many car portals and magazines cover an almost endless flood of standard models and mainstream brands, SPEEDxpertz focuses on something completely different: passion, individuality and the special on two, four or more wheels.

Our focus? Exceptional vehicles and drivestyle culture, far from mass-produced goods. Whether exclusive hypercars, characterful restomods or bikes that make history, we tell the stories behind the machines and the people who move them.

Everything here is about driving fun, design, performance and the freedom to live your own style on the road. Because there is already enough average. SPEEDxpertz is made for true speed fans.

What does SPEEDxpertz offer its fans?
- Magazine
- Reviews
- How to's – tips for speed fans
- Buying guides
- Shop with insider knowledge
- Attractive deals

Start immediately – as a second income or full-time acquisition

SPEEDxpertz is suitable as a full-fledged online project in the automotive and speed segment with the monetization options listed above. It is also ideal as a side business for building a second financial income.

Key features of the project:
▣ Web project in the Automotive & speed segment
▣ Ready to start, immediately operational, no onboarding time, no further optimization needed
▣ Unusual topic, appealing template and specific niche project
▣ Based on a blog-like magazine with various topics around speed
▣ The web project is already mobile and SEO optimized
▣ Some good backlinks exist, including from Wikipedia
▣ Set up shop for e-books

What is included in the project?
▣ Unusual, easy-to-remember .com domain
▣ WordPress site with fully configured plugins
▣ Facebook, X, Pinterest and Instagram accounts
▣ Google account

Monetization opportunities
▣ Magazine: advertorials, paid posts and banner advertising
▣ Reviews: product tests with affiliate links to Amazon
▣ Buying guides: presenting products for the target group -> affiliate
▣ Selling insider knowledge in the form of e-books -> shop
▣ Deals: showcasing unusual products -> affiliate

Project expenses
▣ The project is hosted on a shared server system with monthly costs of approx. 10 Euro
▣ (optional) Legal protection of the website via IT law firm, approx. 130 Euro/year
▣ SSL certificate, approx. 36 Euro/year

Tech Stack

Wordpress

Key Competitors

Marketing Channels

SEO, Fb Ads

Markets

Germany, Austria, Switzerland, Benelux

Target Group

Mainly men between 18 and 50 years old

Monetization

Not yet at the moment; tests with Google Adsense yielded initial revenue. However, these were disabled and stopped due to banner and advertising overload. It was planned to generate income with E-Books.

Monthly Costs

Hosting 12 €, Domain 2 €, SSL certificate 3 €, legal protection with IT-Recht Kanzlei 11 € (optional)

Weekly Workload

Depending on the effort required for content creation, about 10–15 hours. If additional e-books are planned to generate revenue, the initial effort will be correspondingly higher.

Reasons for Selling

I want to withdraw from the online business in the medium term. I lack the necessary time to fully concentrate on the project and successfully market it.

Marketing Channels

SEO, Fb Ads

Markets

Germany, Austria, Switzerland, Benelux

Target Group

Mainly men between 18 and 50 years old

Monetization

Not yet at the moment; tests with Google Adsense yielded initial revenue. However, these were disabled and stopped due to banner and advertising overload. It was planned to generate income with E-Books.

Monthly Costs

Hosting 12 €, Domain 2 €, SSL certificate 3 €, legal protection with IT-Recht Kanzlei 11 € (optional)

Weekly Workload

Depending on the effort required for content creation, about 10-15 hours. If additional e-books are planned to generate revenue, the initial effort will be correspondingly higher.

Reasons for Selling

I want to withdraw from the online business in the medium term. I lack the necessary time to fully concentrate on the project and successfully market it.

Launch date

January 2025


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  • Published on 05.01.2026
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