Financial Overview
In the last years
| Revenue in Euro | Revenue in Euro | ||||||||||||||||
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Online shop for pet supplies and pet products
Online shop for pet supplies and pet products
Business model:
Online shop for pet supplies and pet products generating revenue through the sale of physical goods via a WooCommerce WordPress platform. Revenue is derived exclusively from product sales. Strong scaling potential exists through paid and organic channels including search advertising, social media and search engine optimization, together with high repeat purchase potential in the pet segment.
Key figures (History & TTM):
2023: €110,000 revenue, €133 profit
2024: €46,000 revenue, €200 profit
2025 (TTM): €20,000 revenue, €4,200 profit
Traffic: up to 50,000 visitors/month
Price justification €25,000
Solid visitor base: Up to 50,000 monthly visitors provide a reliable foundation for growth. With improvements to conversion rate and average order value, annual revenue of up to approximately €500,000 is achievable.
Improved profitability in TTM: Significantly higher margin in 2025 indicates a successful turnaround and demonstrates operational levers such as improved purchasing terms, focused marketing and streamlined processes.
Technical substance: Built on WooCommerce and WordPress, the platform is cost effective, easily extendable, well documented and quick to scale.
Market dynamics: The pet market benefits from high customer loyalty and repeat purchase behavior. The product assortment supports broad cross selling and upselling opportunities.
Tech Stack
WooCommerce, WordPress, where applicable standard plugins for payment processing and shipping
Key Competitors
Marketing Channels
Google Ads, Facebook Ads, Instagram, SEO, Email marketing
Markets
Germany, Austria
Target Group
Pet owners in Germany, predominantly women and men aged between 25 and 55.
Monetization
By selling pet supplies and pet products through your own online shop.
Monthly Costs
Hosting 50€, Marketing 100€
Weekly Workload
2 hours per week
Reasons for Selling
a time for the further development of the shop. I see great potential, but would like to redirect my resources into alternative investments.
Marketing Channels
Google Ads, Facebook Ads, Instagram, SEO, Email marketing
Markets
Germany, Austria
Target Group
Pet owners in Germany, predominantly women and men aged between 25 and 55.
Monetization
By selling pet supplies and pet products through your own online shop.
Monthly Costs
Hosting 50€, Marketing 100€
Weekly Workload
2 hours per week
Reasons for Selling
a time for the further development of the shop. I see great potential, but would like to redirect my resources into alternative investments.
Launch date
September 2018
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- Published on 07.01.2026
- Seller last active this week