Financial Overview
Sale of fill-in-the-blank books and card games for couples and families
Business model and operational processThe company runs a highly efficient e-commerce system focused on gift items for couples and families. The process begins with a dedicated creative team that regularly produces assets for Meta, Google and TikTok ads. These campaigns drive qualified traffic to the online store, where orders are generated. The technical infrastructure is built on a Shopify dashboard that is directly connected to the warehouse via a fully automated API. Once an order is placed, fulfillment is carried out immediately from stock, so customers typically receive their products within one to two business days.
Valuation rationale and tangible assets
A major component of the sale price is the substantial inventory, with a current purchase value (cost price) of approximately €205,000. This secures immediate fulfillment capability and represents significant tangible value. Pricing is also supported by an established market position as a pioneer in a recession-resistant niche. Because the product range serves as a timeless gift idea, the model shows strong seasonal stability, particularly around occasions such as Valentine’s Day, Christmas and birthdays.
Potential and reason for sale
The brand offers significant growth potential through planned internationalization into English-speaking markets and by expanding the target audience. The company is being sold because the management’s strategic priorities shifted after one co-founder left operationally. With the owners involved in multiple side projects, the business’s scaling potential was not fully realized recently. The business is offered as a turnkey system ready for global expansion under a focused new owner.
Tech Stack:
Klavio, Shopify, Easybill, Replo, Slack, Triplewhale, Replo, Loom, Moddasch,
Key Competitors:
Marketing Channels:
Google Ads, Facebook Ads TikTok Ads, Amazon Ads
Target Group:
Men and women between the ages of 23 and 65
Monetization:
Sale of products
Monthly Costs:
The monthly fixed costs (OPEX) amount to approx. €10,000. The variable costs are scalable and depend primarily on the intensity of marketing activities as well as the corresponding ad spend.
Weekly Workload:
The average time required for management is approximately 20 to 25 hours per week. The workload is variable and is oriented toward seasonality as well as specific campaign preparations (e.g., sales events).
Thanks to a high delegation rate, day-to-day operations are efficiently structured:
Creative area: Completely outsourced to an external service provider.
Customer Support: Reliably handled by an experienced freelancer.
Product development: Carried out in collaboration with a freelancer and with occasional support from management.
This structure enables high scalability with a moderate personal time investment.
Reasons for Selling:
There are several reasons for selling the brand. First, I would like to briefly explain how it all came about.
About five years ago, shortly before Valentine’s Day, my wife and I were thinking together about which business idea we could pursue. Out of that consideration Your Love Challenge was born. At the time we were the first brand on the market for challenge books and were thus able to establish a strong market position early on and significantly shape the market.
Parallel to our market entry, other competitors emerged, including Memories to Make. From the beginning, however, we relied on aggressive performance marketing and a strong focus on influencer marketing. As a result, we were able to grow significantly faster than our competitors and establish ourselves as market leader.
Subsequently we emigrated to Cyprus and also built up other projects, including outside the classic e-commerce environment. The brand Your Love Challenge arose from a very personal motivation: my wife and I are a couple ourselves, we travel a lot and enjoy experiencing new things together. Those same values are reflected in the brand. The brand therefore fit us very well not only economically but also emotionally and brought us closer together as a couple.
Since June 2025 we have been parents to a daughter. As a result, my wife has stepped out of the company operationally, which is entirely understandable. To be honest, working on Your Love Challenge has not been the same for me since then. In addition, I am now involved in several other projects that currently give me more enjoyment than continuing the brand on my own—especially without the person with whom I built it.
For this reason the idea arose to sell the brand. The brand has enormous potential that, in my view, can be better exploited by a new owner. Your Love Challenge deserves to be further scaled, internationalized and developed with full focus and new energy.
Launch date:
2021
Category:
E-Commerce
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- Published on 22.01.2026
- Seller last active this week