Embroidery specializing in personalized baby and children's products

Embroidery specializing in personalized baby and children's products
Business for Sale: Established Embroidery Shop for Personalized Baby & Children’s Items
For sale is a fully established, operating and debt-free embroidery business specializing in personalized baby and children’s products. The company has been operating since 2020 and features a professional e-commerce infrastructure, strong supplier relationships and a high degree of automation.
Company Profile
The embroidery shop focuses on high-quality, personalized items designed for babies and children, including:
• Bibs
• Hooded towel sets
• Bath poncho sets
• Washcloths
• Comforter cloths
• Towels and other baby and children’s items
All products are individually embroidered with names to create memorable, high-value gifts and everyday essentials.
Unique selling point: Hooded towels and bath ponchos are each sold with a matching embroidered washcloth — a distinct USP with no direct comparable offering known.
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Reason for Sale
The sale is due to personal reasons including starting a family, limited time and living space.
Important:
• This is not a distress sale
• The business continues to operate normally
• A sale will only be considered for serious inquiries
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Scope of Sale
The entire business will be sold and, as far as legally possible, transferred to the buyer, including all assets:
Brand and Rights
• Registered word and device mark (transfer to the buyer where legally possible)
Inventory
• Complete inventory of embroiderable products (over 3,300 individual items)
• Gross sales value: over EUR 71,000
Machines and Equipment
• 3 professional embroidery machines
• Software, magnetic frames, accessories
• Label printer, threads and much more
• Total equipment value: approx. EUR 32,500
Merchandise (Amazon)
• Merchandise with gross sales value of approx. EUR 8,500
• Average net margin approx. 30%
This yields a total value (equipment plus gross sales value) of:
71,000 EUR + 32,500 EUR + 8,500 EUR = 112,000 EUR

Sales Channels (fully built)
• Shopify store (legally reviewed by an attorney)
• Etsy shop (included, if transferable)
• Amazon shop (included, if transferable)
Online Shop and Marketing
• Shopify store with premium theme (value approx. EUR 400)
• Over 300 active products
• Blog and live personalization
• SEO investments worth approx. EUR 12,000 including snippet SEO and AI-oriented SEO
• Currently approx. 1,800 organic visitors per month
• Approx. 840 keywords in Google Top-100, 106 keywords organically in the Top 20
Social Media (where transferable)
• Instagram account with over 3,000 followers
• Facebook account
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Automated E-Commerce Infrastructure via Dreamrobot
Fully automated, online-based system for:
• Automatic import of all orders (Shopify, Etsy, Amazon)
• Printing and sending invoices and shipping labels
• Automatic entry of tracking numbers in all portals
• Automated invoice dispatch including tracking numbers
• DATEV reports and cross-channel revenue and sales analyses
All controllable centrally from one platform
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International Sale
• Sale to Austria approved
• Handover includes all existing approvals
• Notarial registration in AT already completed (costs approx. EUR 500 already paid)
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Suppliers and Purchasing
• Handover of all valuable supplier contacts
• Purchasing at net dealer prices
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Figures and Key Metrics
• Total revenue over the last 5 years: EUR 796,300
• Best monthly revenue: EUR 39,700
• Profit margin: approx. 20-50%, depending on product, order quantity and sales channel
• Every euro earned was reinvested to expand the product range and inventory
• Return rate: 0% for personalized products
• No employees: project has been run part-time by the owner
• Monthly fixed costs: approx. EUR 500 (software, advertising, platforms, etc.)
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Amazon Shop (separate revenue driver)
In addition to personalized products, embroidery thread is sold via Amazon:
• Producer approval is in place
• Pure trading revenue (purchase, pack, ship)
Monthly revenue: approx. EUR 800 - 1,800
Example calculation:
• Double pack: purchase approx. EUR 4.50 to sale EUR 18.90
• Single pack: purchase approx. EUR 2.25 to sale EUR 9.90
Range can be expanded at will
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Important Notes
• Sale only as a complete business
• No partial sales
• No equity participation models
• Please only serious inquiries
• Not a distress sale - project will only be sold into selected hands
• Training and handover assistance details have been removed from this listing
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If you are a serious buyer interested in a turnkey embroidery business with proven sales channels, automated operations and strong growth potential in the personalized baby and children’s market, please get in touch with a brief background about yourself or your company and why this project would suit you.