Financial Overview
Online shop in the sports niche for sale
Online shop in the sports niche for sale
An established e-commerce business in the sports niche is for sale.
The sale includes all relevant project assets:
Shopify store including theme and all used apps, domain, logo, graphics, photos and videos, Instagram page and Facebook page, Meta ad account including pixel
The planned handover is mid-February. The current inventory located in Germany will be completely sold off by then, so the store will be transferred without stock.
Additionally, there is an ongoing production run of over 600 sets in China, for which a down payment has already been made. The buyer can take over this production by reimbursing the down payment to us. The goods can then be imported into Germany.
Conversion rate (last 30 days): 3.8%
Current profit margin: approx. 19%
Sales: 98% in Germany, occasional sales in Austria
Revenue history:
March 2025 to December 2025: €11,264.09
Net profit: approx. €2,100
18.12.25 to 18.01.26: €15,329.00
Net profit: approx. €2,700
Ad spend was intentionally kept low and not scaled. Scaling advertising and optimizing fulfillment present clear growth opportunities for a new owner.
Dropshipping is not possible because the product’s size makes it unsuitable for standard dropshipping models. This effectively protects against cheap copies and new competitors.
Currently there is only one other provider of this product in Germany.
Tech Stack
The shop is hosted on Shopify.
Key Competitors
Marketing Channels
The project is primarily promoted via META Ads.
Markets
Sales 98% in Germany, occasionally in Austria
Target Group
All people who want to lose weight.
Monetization
Sale of products
Monthly Costs
47€ Shopify fees as the only fixed costs.
Weekly Workload
15 hours
Reasons for Selling
The project is being sold because the two business partners intend to pursue different strategic directions in the future and focus on other priorities.
Marketing Channels
The project is primarily promoted via META Ads.
Markets
Sales 98% in Germany, occasionally in Austria
Target Group
All people who want to lose weight.
Monetization
Sale of products
Monthly Costs
47€ Shopify fees as the only fixed costs.
Weekly Workload
15 hours
Reasons for Selling
The project is being sold because the two business partners intend to pursue different strategic directions in the future and focus on other priorities.
Launch date
February 2025
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- Published on 26.01.2026
- Seller last active this week