Online shop for professional eyelash and PMU supplies, including online training
Online shop for professional eyelash and PMU supplies
The shop is a focused niche e-commerce business supplying professional eyelash extension and permanent makeup products. The business rests on two pillars: consumable physical products with high repeat purchase rates (adhesives, lashes, aftercare), and an established supply chain with direct imports and an average gross margin of 78%.
Over the past 3 years the store processed more than 8,200 orders, sold 27,000+ units, and generated cumulative gross revenue exceeding €1.1M. The operating profit for 2025 was approximately €130,000. The asking price of €199,000 represents only a 1.5× multiple of annual profit—well below the industry average of 2–3× for established e-commerce brands. A buyer recouped the investment in under 18 months.
Included in the purchase price: an active e-commerce store with 40 products, all supplier contacts, established business shipping rates, an existing customer base, trademark rights, current inventory (1,848 units) and full handover documentation.
Tech Stack
Shopify (shop system), DHL Geschäftskundenportal (shipping), Meta Business Suite (Facebook/Instagram Ads), Alibaba (product sourcing), Lexware Office (accounting), GemPages & PageFly (page builder), AfterSell (upselling), Simprosys Google Shopping Feed, Complianz (GDPR/Cookie consent) No programming skills required – the entire shop runs on Shopify with drag-and-drop apps.
Key Competitors
Marketing Channels
Google Ads, Facebook Ads
Markets
Germany, Austria, Switzerland
Target Group
"Professional lash stylists, PMU artists and beauty salons in the German-speaking region, as well as beginners who want to receive online training in the areas of microneedling & BB Glow, lash and brow lifting. Predominantly female, 22–45 years old, self-employed or in training to become a beauty service provider."
Monetization
Three revenue streams: 1) Sale of professional beauty products (eyelash glue, PMU machines, lashes, care products, accessories) through the online shop – accounts for approx. 65% of revenue. 2) Digital online trainings and certificate courses (Microneedling & BB Glow, lash and lifting) with nearly 100% margin – accounts for approx. 25% of revenue. 3) Shipping fees that partially cover DHL costs – approx. 10%. The shop generates recurring revenue through consumables (glue, lashes, primer & bonder, etc.) that are reordered regularly.
Monthly Costs
Based on average values for 2025: Approx. €7,500/month Breakdown: Marketing/Meta Ads: approx. €2,500, DHL shipping: approx. €1,000, Shopify (subscription, apps, commission): approx. €470, Warehouse rent: approx. €182, Personnel (2.5h/day minimum wage): approx. €705. Goods purchases (COGS) vary depending on order cycle, on average approx. €2,200/month. Total costs including goods purchases: approx. €7,500/month.
Weekly Workload
12–15h per week Order processing & shipping: approx. 5–6h, Customer service (email/chat): approx. 2–3h, Marketing & social media (maintaining Meta Ads): approx. 2–3h, Inventory management & reorders: approx. 1–2h, Accounting & admin: approx. 1h. The shop is largely automated (Shopify-Checkout, automatische Bestellbestätigungen, DHL-Labelgenerierung). No programming skills required.
Reasons for Selling
Refocusing on other business areas. The business is profitable and well established; however, I want to focus my time and resources on new entrepreneurial projects. The shop is fully operational, all supplier relationships are in place and the processes are well established – ideal for a buyer who wants to take over a finished, running business.
Marketing Channels
Google Ads, Facebook Ads
Markets
Germany, Austria, Switzerland
Target Group
"Professional lash stylists, PMU artists and beauty salons in the German-speaking region, as well as beginners who want to receive online training in the areas of microneedling & BB Glow, lash and brow lifting. Predominantly female, 22\u201345 years old, self-employed or in training to become a beauty service provider."
Monetization
Three revenue streams: 1) Sale of professional beauty products (eyelash glue, PMU machines, lashes, care products, accessories) through the online shop - accounts for approx. 65% of revenue. 2) Digital online trainings and certificate courses (Microneedling & BB Glow, lash and lifting) with nearly 100% margin - accounts for approx. 25% of revenue. 3) Shipping fees that partially cover DHL costs - approx. 10%. The shop generates recurring revenue through consumables (glue, lashes, primer & bonder, etc.) that are reordered regularly.
Monthly Costs
Based on average values for 2025: Approx. €7,500/month Breakdown: Marketing/Meta Ads: approx. €2,500, DHL shipping: approx. €1,000, Shopify (subscription, apps, commission): approx. €470, Warehouse rent: approx. €182, Personnel (2.5h/day minimum wage): approx. €705. Goods purchases (COGS) vary depending on order cycle, on average approx. €2,200/month. Total costs including goods purchases: approx. €7,500/month.
Weekly Workload
12-15h per week Order processing & shipping: approx. 5-6h, Customer service (email/chat): approx. 2-3h, Marketing & social media (maintaining Meta Ads): approx. 2-3h, Inventory management & reorders: approx. 1-2h, Accounting & admin: approx. 1h. The shop is largely automated (Shopify-Checkout, automatische Bestellbestätigungen, DHL-Labelgenerierung). No programming skills required.
Reasons for Selling
Refocusing on other business areas. The business is profitable and well established; however, I want to focus my time and resources on new entrepreneurial projects. The shop is fully operational, all supplier relationships are in place and the processes are well established - ideal for a buyer who wants to take over a finished, running business.
Launch date
2023
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- Published on 22.02.2026
- Seller last active this week