"Online shop for phone lanyards with integrated charging cable"
"Online shop for phone lanyards with integrated charging cable"
The business operates on a direct-to-consumer (D2C) model selling a proprietary wristlet charger — a stylish wristlet with an integrated charging cable that blends practical function with fashion. Sales are driven through an owned online store and supported by an established supplier network, a clear brand identity, social media presence, and performance marketing assets.
This product stands apart from conventional charging cables thanks to its thoughtful design and everyday convenience. Value is generated through in-house development, lifestyle positioning, and a solid brand foundation.
The asking price is supported by:
- an already developed, market-ready product
- established supplier relationships
- current inventory (cost approximately €2,600; retail value approximately €17,500)
- an email list of over 2,200 qualified contacts (double opt-in)
- social media accounts
- available creatives and marketing materials
- documented processes and know-how
Clear growth opportunities exist through product optimization, range expansion, and professional scaling of performance marketing. The project offers a transferable e-commerce infrastructure with immediate potential for expansion and scaling.
Tech Stack
Shopify
Key Competitors
Marketing Channels
Facebook Ads
Markets
Germany, Austria, Switzerland
Target Group
Women between 25 and 50 years old
Monetization
Sale of products
Monthly Costs
Monthly fixed costs: - Shopify fees €108 Variable fixed costs: - ad costs - shipping costs (€2.99 per order) - payment fees
Weekly Workload
The workload depends heavily on the desired level of scaling. In the current state, the weekly effort is a few hours for customer service, order processing, and basic shop maintenance. The largest time investment is in developing and optimizing performance marketing strategies (Meta Ads, Google Ads, etc.) as well as in shipping the products. Shipping can be easily outsourced to a fulfillment service provider as order volumes increase, which significantly reduces the operational workload. The project is therefore suitable to be run alongside another job as well as for active scaling.
Reasons for Selling
I want to sell the project because I currently lack the time resources to realize its full potential. The product was independently developed and successfully launched on the market; however, areas such as product optimization, variant development, and systematic performance marketing could not be carried out to the extent that would be sensible for scaling. Rather than continuing the project only on the side, it should be passed on to someone who has the focus, the time, and the know‑how to further develop the brand.
Marketing Channels
Facebook Ads
Markets
Germany, Austria, Switzerland
Target Group
Women between 25 and 50 years old
Monetization
Sale of products
Monthly Costs
Monthly fixed costs: - Shopify fees €108 Variable fixed costs: - ad costs - shipping costs (€2.99 per order) - payment fees
Weekly Workload
The workload depends heavily on the desired level of scaling. In the current state, the weekly effort is a few hours for customer service, order processing, and basic shop maintenance. The largest time investment is in developing and optimizing performance marketing strategies (Meta Ads, Google Ads, etc.) as well as in shipping the products. Shipping can be easily outsourced to a fulfillment service provider as order volumes increase, which significantly reduces the operational workload. The project is therefore suitable to be run alongside another job as well as for active scaling.
Reasons for Selling
I want to sell the project because I currently lack the time resources to realize its full potential. The product was independently developed and successfully launched on the market; however, areas such as product optimization, variant development, and systematic performance marketing could not be carried out to the extent that would be sensible for scaling. Rather than continuing the project only on the side, it should be passed on to someone who has the focus, the time, and the know-how to further develop the brand.
Launch date
September 2024
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- Published on 24.02.2026
- Seller last active this week