Market leader in e-commerce for audio electronics | growth and exclusive agreeme

URL: Privat

Turnover LTM: 3,358,312€ Turnover increase compared to previous year: 102% Value of goods: 500,000€+ Net & sales value 1,000,0

Description

Founded: 2019

LTM revenue: €3,358,312

Sales increase over previous year: 102%

Value of goods: €500,000+ net, stored in western Germany & sales value €1,000,000

Customers: 80,000+

Industry: Consumer electronics | audio electronics

Market position: European market leader in the e-commerce audio electronics segment (B2C)

Market position and competitive advantage:

Exclusive distribution rights and brand contracts

Online omnipresence

Fully automated processes

Product and brand selection (one-stop shop concept)

Very good ratings & reputation

General key facts:

150+ active brand contracts

5+ brands with exclusive distribution rights for Germany and neighboring countries.

Registered word and figurative mark

German and international domains

Social media marketing on Meta & Instagram (connected via interfaces)

Email newsletter marketing

Distribution of sales: webshop directly approx. 80%, marketplaces approx. 20%

Number of full-time office employees: 1 + warehouse service provider with 3 employees for logistics.

Social media channels on Meta, Instagram (7000+ followers), X

Google account with 450+ reviews and 4.9 average rating

Trusted Shops with 850+ reviews and 4.66 average rating

Support required approx. 60-80 hours per week

ROAS of Google & social media ads between 5-10 (optimized for margin)

Current target group: 90% male, 17-35 and 45-65 years old.

Image rights to graphics and product photos and videos worth €15,000+

Shop Key Facts:

Shopify Plus incl. B2B webstore

Highly automated AI-powered shop & blog (GPT-4o)

Conversion & Google Core Web Vitals optimized

Highly optimized for SEO

5500+ active products from 180+ brands

Number of orders LTM: 14,484 & conversion rate: 0.55% (increasing due to optimizations)

Average order value LTM: €253

20% rate of returning customers

Online shop sessions LTM: 1,145,715 (increase of 20.1% compared to the previous year)

4 fully automated marketplaces (Amazon, eBay, Mediamarkt, Saturn, Galaxus, Kaufland, Idealo)

Shop continuously checked for legal compliance (fully GDPR-compliant)

Shop in 4 languages (fully automated via DeepL)

Zendesk interface for customer service

Fully digital accounting with interface to DATEV and tax consultancy

Logistics:

State-of-the-art, customized warehouse system with handheld scanners.

Automated shipping worldwide, DHL, UPS, digital connection to freight forwarders

350+ pallet spaces in stock. Capacity for 650+ more

Approx. 25 main suppliers (purchases mainly from the EU, partly worldwide)

Forecasts and future prospects:

15+ brands with the opportunity to obtain exclusive distribution rights by increasing the purchase volume

Expansion of sales with an increase in inventory, placement of ads on marketplaces Introduction of influencer marketing, posting on Youtube, Pinterest and TikTok.

Internationalization (sales in Asia & USA) will massively increase sales

Expansion of B2B business

Development of products under a private label

Company sale:

The company is now for sale.

All the above-mentioned rights to accounts, images, goods and brands will be transferred upon sale.

Support for 6 months after handover included.

The owner wants to take on new entrepreneurial challenges and apply the experience in a different area. The original vision for the company has been successfully implemented, it is time to hand over the business to someone who will take it to the next level.