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Market leader in e-commerce for audio electronics | growth and exclusive agreeme

URL: Privat
Turnover LTM: 3,358,312€ Turnover increase compared to previous year: 102% Value of goods: 500,000€+ Net & sales value 1,000,0


Founded: 2019
LTM revenue: €3,358,312
Sales increase over previous year: 102%
Value of goods: €500,000+ net, stored in western Germany & sales value €1,000,000
Customers: 80,000+

Industry: Consumer electronics | audio electronics
Market position: European market leader in the e-commerce audio electronics segment (B2C)

Market position and competitive advantage: 
Exclusive distribution rights and brand contracts
Online omnipresence
Fully automated processes
Product and brand selection (one-stop shop concept)
Very good ratings & reputation

General key facts:
150+ active brand contracts 
5+ brands with exclusive distribution rights for Germany and neighboring countries. 
Registered word and figurative mark 
German and international domains
Social media marketing on Meta & Instagram (connected via interfaces)
Email newsletter marketing
Distribution of sales: webshop directly approx. 80%, marketplaces approx. 20%
Number of full-time office employees: 1 + warehouse service provider with 3 employees for logistics.
Social media channels on Meta, Instagram (7000+ followers), X 
Google account with 450+ reviews and 4.9 average rating
Trusted Shops with 850+ reviews and 4.66 average rating
Support required approx. 60-80 hours per week
ROAS of Google & social media ads between 5-10 (optimized for margin)
Current target group: 90% male, 17-35 and 45-65 years old.
 Image rights to graphics and product photos and videos worth €15,000+

Shop Key Facts:
Shopify Plus incl. B2B webstore 
Highly automated AI-powered shop & blog (GPT-4o)
Conversion & Google Core Web Vitals optimized
Highly optimized for SEO
5500+ active products from 180+ brands
Number of orders LTM: 14,484 & conversion rate: 0.55% (increasing due to optimizations)
Average order value LTM: €253
20% rate of returning customers
Online shop sessions LTM: 1,145,715 (increase of 20.1% compared to the previous year)
4 fully automated marketplaces (Amazon, eBay, Mediamarkt, Saturn, Galaxus, Kaufland, Idealo)
Shop continuously checked for legal compliance (fully GDPR-compliant)
Shop in 4 languages (fully automated via DeepL)
Zendesk interface for customer service 
Fully digital accounting with interface to DATEV and tax consultancy

State-of-the-art, customized warehouse system with handheld scanners.
Automated shipping worldwide, DHL, UPS, digital connection to freight forwarders 
350+ pallet spaces in stock. Capacity for 650+ more
Approx. 25 main suppliers (purchases mainly from the EU, partly worldwide)

Forecasts and future prospects:
15+ brands with the opportunity to obtain exclusive distribution rights by increasing the purchase volume
Expansion of sales with an increase in inventory, placement of ads on marketplaces Introduction of influencer marketing, posting on Youtube, Pinterest and TikTok. 
Internationalization (sales in Asia & USA) will massively increase sales
Expansion of B2B business
Development of products under a private label

Company sale: 
The company is now for sale. 
All the above-mentioned rights to accounts, images, goods and brands will be transferred upon sale. 
Support for 6 months after handover included.
The owner wants to take on new entrepreneurial challenges and apply the experience in a different area. The original vision for the company has been successfully implemented, it is time to hand over the business to someone who will take it to the next level.

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Published on:05.06.2024
Seller last active:last week


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