"Online-Shop for personalized pet-and gift products"

The business has generated stable revenue and profits for several years. While profit before tax was around €150,000 in the last fiscal year, it remained consistently in the range of approximately €230,000 to €260,000 in the two preceding years, underscoring the fundamental profitability and stability of the business model.

A key growth driver is the strong organic presence: over 80,000 social media followers with high engagement rates provide ongoing visibility and steady customer acquisition. In addition, an active customer-partner program with more than 1,000 users delivers extra reach and repeat sales.

The company also maintains an email list of over 100,000 profiles, which can be leveraged for targeted marketing and retention campaigns and represents significant monetization potential.

Operational processes are currently lean and can be managed efficiently. At the same time, the business offers considerable potential for further optimization and outsourcing, which could substantially reduce operational workload going forward.

A brand-new website valued at around €20,000 is currently in development and will be launched soon. The relaunch includes plans to expand into five new markets, opening meaningful additional growth opportunities. The new site has been specifically designed for fast load times, improved user experience (UI), and conversion rate optimization (CRO).

The asking price is based on the average or normalized annual profit and a market-standard multiple of approximately 3.0–4.0 for profitable, brand-driven e-commerce businesses.