Online store for unique vintage clothing (80+ pieces, branded packaging)

Summary/Description:

A fully built, ready-to-launch online store specializing in curated vintage streetwear is now available for acquisition. This professionally designed e-commerce business includes over 80 carefully selected vintage pieces, complete branded packaging, and all photography and shipping equipment needed to operate immediately. The store is responsive for desktop and mobile, bilingual (German and English), and features an automated fulfillment setup with integrated returns, shipping labels, mail flows, and order tracking to minimize day-to-day management.

The listing also includes built-in SEO and conversion tools to increase traffic and conversions, as well as an advertising system that has already generated initial sales with a modest budget. Strong brand design elements are in place, including thank-you cards and premium shipping materials, creating a high-quality unboxing experience that encourages repeat customers. Some sales have already been realized through personal social channels, demonstrating market interest and concept validation.

This opportunity represents more than physical inventory and equipment. The asking price reflects the developed systems, brand identity, and market readiness—ideal for a buyer who wants to enter the vintage clothing market immediately without months of setup and testing.

Tech Stack

eCommerce platform framework -> Liquid, Web Design -> HTML, CSS and JavaScript

Marketing Channels

Search ads, social media advertising, short-form video content, Instagram and TikTok videos

Markets

Germany

Target Group

- Men and women between 18 and 40 years old
- Customers seeking affordable clothing or authentic vintage pieces

Monetization

Sale of clothes

Monthly Costs

- Hosting and apps = 80 euros
- Domain = 1.50 euros
- Accounting software = 31 euros
- Email suite = 9 euros

Total approximately 130 euros (varies depending on chosen apps)

Weekly Workload

Only packaging and advertising. Using the branded packaging and wrapping items can take up to 15 minutes per package.

Reasons for Selling

The business is polished and successful in its current form. The owner wishes to pursue other projects and views this as a completed experiment in self-employment.

Questions and Answers:

Q: What is included in the sale?
A: The sale includes the online store setup, over 80 vintage clothing items, professional shipping and photography equipment (softboxes, label printer, packaging, branded labels, background system, clothing racks), established brand design and shipping materials, a bilingual site, and integrated fulfillment and conversion tools.

Q: Is the store ready to operate immediately?
A: Yes. The store is fully responsive, bilingual, and configured with automated fulfillment, returns, shipping labels, mail flows, and tracking to enable immediate operation without additional technical investment.

Q: What technical platform is the store built on?
A: The store uses an eCommerce platform framework with Liquid templates and a web design built in HTML, CSS, and JavaScript.

Q: What marketing channels have been used?
A: The business has used search advertising, social media advertising, and short-form video content including Instagram and TikTok videos. An advertising setup that produced initial sales with a small budget is included.

Q: What are the typical monthly expenses?
A: Monthly costs are approximately 130 euros and cover hosting and apps (around 80 euros), domain (1.50 euros), accounting software (31 euros), and an email suite (9 euros). Actual costs may vary depending on app choices.

Q: How much time is required weekly to run the business?
A: Weekly workload is minimal and primarily involves packaging orders and managing advertising. Packaging and wrapping using branded materials can take up to 15 minutes per package.

Q: Who is the ideal buyer for this business?
A: The ideal buyer is someone who wants immediate entry into the vintage clothing market with a turnkey store, minimal technical setup required, and an established brand and fulfillment system.

Q: Why is the owner selling the business?
A: The owner loves the business and has perfected it but intends to focus on other projects. The venture began as an experiment in self-employment and is now ready for a new owner.