Fashion brand in the techno niche

Since 2019, Art of Techno has been among the leading brands in the techno-fashion sector in Europe. The business model is based on an in-house print-on-demand system, allowing complete control over production, quality, and shipping. Sales are conducted through an automated Shopify store, supported by modern tools such as Hyros (tracking), Klaviyo (email marketing), and DHL as the shipping partner.

The range includes high-quality oversized t-shirts, hoodies, tank tops, jewelry, and other fashion items specifically for the techno community audience. The brand reaches over 85,000 social media followers, around 200,000 email contacts, and works successfully with influencers on platforms like TikTok.

Despite this reach, the store has been actively operated only during the fourth quarter, achieving six-figure sales with approximately 20 hours of work per week. In the remaining months, operations have been maintained with minimal time investment (about 8 hours per week).

With consistent, year-round marketing and strategic expansion (e.g., international rollout, new product lines), the existing potential can be significantly increased. The margin is around 60% (before advertising costs), fixed costs are low, and no staff is required. The brand thus offers a rare opportunity for entrepreneurs to take over and further expand an established, highly profitable, and almost fully automated e-commerce business.